Online advertisers turning to pay-per-call

USATODAY.com - Online advertisers turning to pay-per-call Online advertisers turning to pay-per-call By David Koenig, The Associated Press DALLAS — Personal-injury lawyer Frank Frasier wants the world to know about his business but didn't think much of the search-based Internet advertising that's all the rage these days. Potential clients wouldn't learn much about him through it, he figured, and he really can't tell if they have a case without speaking with them directly. But Frasier's opinion of Internet search advertising changed recently with the recent arrival of pay-per-call. This technique prompts Web surfers looking for lawyers in his hometown of Tulsa, to pick up the phone instead of clicking an ad or sending e-mail. "We've gotten about a dozen calls and half turned into cases," Frasier said. "I'm a believer. It fits my needs." Pay-per-call could be especially powerful for local businesses that have ignored the Internet, including those that don't even have a Web site, its advocates say. Most search advertising now takes a pay-per-click approach. Search engines such as Google Inc. auction the right to have a company's ad display alongside regular search results when a computer user types certain keywords, such as "Tulsa lawyers." Advertisers pay each time someone clicks on the ad link. In pay-per-call, keywords also are auctioned. But instead of a link to click, the ad directs the user to the telephone. In one version, the user calls a special number that is forwarded to the advertiser's regular phone. In another, users type in their phone numbers and get a return call from the merchant. Either way, the advertiser is billed for the referral. Story Lady Quotes Recipes German Food Mexican Dishes Chili Recipes Stock Market Rice Recipes Salsa Recipe Martini Recipes Cake Recipes Italian Recipes Funny Jokes Recipes Funny Jokes Free Recipes Funny Quotes Inspirational Quotes Famous Quotes Rational Expressions Continuing Education Online Famous Quotes Love Quotes Arizona High Tech Talent Partnership - AZhttp High Tech Arizona SEO Company - Search Engine Optimization Arizona Search Engine Optimization - Arizona SEO Associations and Memberships Small Business Partners Small Business Partners Small Business Partners Funny Quotes Garden Center Funny Quotes Love Quotes Famous Quotes Famous Quotes Motivational Quotes Cooking Recipes Famous Quotes Bill Austin Christmas Carols Christmas Carol Christmas Carols Christmas Recipes chief justice william rehnquist passed away Christmas Stockings Quotes Reasons for Faith Free Recipes Spiritual Retreat Famous Quotes Diabetic Recipes Stock Quotes Famous Quotes Book Reviews Funny Jokes

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