Do-It-Yourself Marketing

Do-It-Yourself Marketing We live in a do-it-yourself culture, and more small businesses are now focusing on do-it-yourself marketing. Marketing expert John Jantsch has the latest trend for small businesses. ANCHOR LEAD: The days of small businesses relying on outside vendors to provide marketing materials will soon be a thing of the past. Jon McNally has the details the new trend of do-it-yourself marketing. (:60) SCRIPT: Your Financial Fitness, I'm Jon McNally. We live in a do-it-yourself culture, and more small businesses are now focusing on do-it-yourself marketing. Marketing expert John Jantsch, what's the latest marketing trend for small businesses? CUT: (Jantsch) One of the things that's really going on is that marketers who are taking advantage of some of the latest advances in technology are able to create really almost on-demand, very educational, very personalized marketing materials. SCRIPT: Shane Vaughn is with Hewlett-Packard. Shane, how do the advances in printing technology promote DIY marketing? CUT: (Vaughn) One is the technology - just the resolution has significantly improved, the speeds have significantly improved. And then secondly is the cost of those printers has just absolutely plummeted. HP just released our first color laser jet printer less than four hundred dollars, and you couldn't get a product like that for less than several thousand dollars just a couple of years ago. SCRIPT: For more information, go to hp.com. That's Your Financial Fitness from Hewlett- Packard. I'm Jon McNally. -------------------------------------------------------------------------------- Produced for Hewlett-Packard Love Quotes Life Quotes Love Quotes Salmon Recipes Love Quotes Recipes Funny Quotes Funny Quotes Love Quotes Cooking Recipes Funny Quotes Famous Quotes Free Recipes Free Recipes Diabetic Recipes