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Losing Profits on Pay-Per-Click Search Engines TV Advertising Is a Cost- Effective Alternative

Losing Profits on Pay-Per-Click Search Engines TV Advertising Is a Cost- Effective Alternative Tuesday October 19, 6:02 am ET TEMECULA, Calif., Oct. 19 /PRNewswire/ -- Although praises of pay-per-click advertising on search engines is on the rise, profitability is becoming increasingly difficult to achieve according to a leading direct response television advertising agency. According to Joseph Gray, CEO of REVShare, competition and click fraud can be profit killers in the search engine space. However, these aren't issues for companies engaging in pay-per-call television advertising. "With pay-per-click, advertisers have to constantly outbid each other just to rise above all the competition on the page," says Gray. "With pay-per-call television, the advertiser has the audience all to itself for 30 or 60 seconds and only pays a fixed rate for qualified customer leads, not just site traffic." The rising cost of clicks on search engines isn't the only drain to advertisers' profits. Click fraud, artificial clicks on paid listings caused by competitors or search engine affiliates, also cuts profit margins. "Clicks are easy to manufacturer on the web," notes Gray. "However, thanks to ANI technology it is virtually impossible to fake phone calls since the origination phone number of the lead is always known. Corporate advertisers are better protected from inflated costs through pay-per-call TV advertising." Some companies in highly-competitive industries can no longer afford to promote their business on pay-per-click search engines. According to Gray, these include companies that target broad consumer segments by bidding on keywords such as "refinance," "life insurance," "credit counseling" or "home loan." For example, the keyword "credit counseling" is $15.00 or more per click for the top listings on Overture. At an estimated 10-to-1 click-to-lead conversion, a lead could average $150.00 or more. Gray notes that the credit counseling category is averaging well under $40.00 on a pay-per-call television basis. Pay-per-call television advertising also delivers a high volume of leads; REVShare's top five clients generated over 371,433 leads in 2003. As television's largest broker of performance-based advertising, REVShare (http://www.REVShare.tv) brokers guaranteed media on over 600 stations, the majority belonging to networks such as ABC, NBC, CBS, and FOX. REVShare will reveal strategies for PPC success at the November AD:TECH and Promo Expo conferences. -------------------------------------------------------------------------------- Source: REVShare

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Affini Search Engine Executives Launch New Service to Protect Identity and Privacy on the Internet

Affini Search Engine Executives Launch New Service to Protect Identity and Privacy on the Internet SARATOGA, Calif.--(BUSINESS WIRE)--Oct. 20, 2004-- Affini: A Network of Trust(TM) to Combine the Best of Spam-Free Email, Search and Targeted Online Advertising Affini: A Network of Trust(TM) today launched its initial phase of service as the first easy-to-use, complete solution to the spam problem -- one that empowers both recipients and senders of desirable email communication -- while safeguarding identity and privacy. Under development for over 18 months by a team of messaging, security, and search experts, Affini combines proprietary search and email technology with the principles of free market economics. Affini offers the first true business solution to the biggest problem of the Internet -- spam -- which has frustrated an industry and a public too focused on technical and legal solutions. A Business Solution to a Technical and Legal Problem Affini founder and CEO William I. Chang, Ph.D., was the former CTO and Vice President of Strategy of the Internet search engine Infoseek which became a part of Disney's GO Network. Dr. Chang and his close advisor, ReplayTV founder and former Napster CTO Eddie Kessler, together hold eleven issued and four pending patents and an unmatched experience growing Internet companies to tens of millions of users. "What is needed is an entirely new way of looking at the problem," according to Dr. Chang, who first conceived the idea in early 2003. Affini will filter email by allowing only messages from identified and approved senders. In addition, members can opt-in to receive highly targeted commercial messages, for which they receive a small fee, charged to the sender as a deterrent to spam. Legitimate senders, individual or commercial, will offer the price of a phone call or postcard to successfully reach Affini members. Spammers will not identify themselves and are unwilling to pay reasonable fees to send their messages. Restoring Integrity to Email and the Internet by Identifying Senders A key prerequisite to applying the forces of market economics is identifying the players and holding them accountable for their acts. Members of Affini: A Network of Trust establish their Internet identity as legitimate senders of email, and require sender identification from those who wish to contact them. Affini members play a key role in building a strong Network of Trust by vouching for friends, family, colleagues, and other trusted senders, including mailing lists and company domains. The Affini reputation of members as well as nonmembers will become an enabling factor in stopping spam for everyone. "Affini is really applying the Golden Rule - if you wish to have your rights respected by others, then you must respect their rights too," said Kessler. "If enough people sign up to identify themselves and vouch for their friends, someone who refuses to be identified will be left out. This will revolutionize the Internet to everyone's benefit, except the spammer's." A Future Internet That is More Safe, Connected, and Useful Affini has addressed not only the challenging task of stopping spam from reaching recipients, but the far more devastating collateral damage due to spam: trust on the Internet has been decimated; many people have abandoned their long-held email addresses, or else adopted over-zealous spam filters. As a result, it has become increasingly difficult and often impossible to find and reach people using the Internet, leading to lost opportunities such as jobs. By making it safe to have one's email address known publicly, and by enabling legitimate senders to successfully contact Affini members, Affini has created a more open and connected Internet where more people can come together to share their knowledge. "We all find it incredibly frustrating not to be able to reach people we know," Dr. Chang professed. "And we all feel the same indignity when crimes are committed in our names through email identity theft, which can potentially tarnish our reputation -- or worse. And we will remain powerless unless we band together to form A Network of Trust." How It Works Affini members receive a public affini.net email address that is protected from viruses and spam; allowed messages are forwarded to their existing email address. Affini members with POP3 mailboxes may use the Affini Butler(TM) service which checks the mailbox and removes viruses and spam. Multiple mailboxes can all be protected and rerouted to a single consolidated mailbox. Availability Affini, Inc. today began its initial product offering and will be rolling out additional services throughout Q4 2004 and into 2005. More information can be found at www.affini.com. About Affini, Inc. Affini, Inc. was founded in the summer of 2001 by Dr. William I. Chang, creator of the Infoseek search engine, in order to develop and market multidimensional taxonomy search for online communities and marketplaces. Affini: A Network of Trust uniquely combines and multiplies the benefits of spam-free email, search and targeted online advertising, all in an open and safe environment that protects identity and privacy. Propelled by the power of free market economics and its enabling ingredient -- integrity -- Affini will bring about a future Internet that is more safe, connected, and useful for the entire world. Affini search engine technology is used both internally and by a licensee, a leading Internet portal in China. This licensing revenue has allowed Affini, Inc. to build A Network of Trust. To become a charter member or to learn more about Affini: A Network of Trust, visit www.affini.com. Contacts Voce Communications Ben Hohmann, 617-224-1162 BHohmann@vocecomm.com Josh Gershman, 650-228-5168 JGershman@vocecomm.com Love Quotes Famous Quotes Chicken Recipes

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Local Ad Dollars Squeezed by Search Engines - search engine marketing

search engine marketing Local Ad Dollars Squeezed by Search Engines Pundits have been saying for a few years, "Wait until local businesses get to advertise online." That wait appears over. Within the last few months, Google and Yahoo! have both rolled out beta versions of local search. Inspirational Quotes Crock Pot Recipes Motivational Quotes Crockpot Recipes

Can Search Engines Inspire Us?

Can Search Engines Inspire Us? KaZaZZ! Adds Inspirational Quotes To Its Search Results Dallas, TX (PRWEB) October 12, 2004 – Today, KaZaZZ! is pleased to announce that it has added inspirational quotes to its search results. The quotes are located at the bottom of each search results page and include quotes from great leaders such as Ralph Waldo Emerson, Vince Lombardi and Dr. Albert Schweitzer. “Search appears to have gotten a little too mechanical lately; so we added a touch of inspiration to our search results just for fun," said Karl Hall, chief executive officer –KaZaZZ! "If we can inspire someone to push a little harder, to reach for the stars or to stretch their imagination to achieve success, I feel we have done some good." The KaZaZZ! Personalized Search Engine features web, news, shopping, mp3 and picture search. These search tools have been integrated together to provide a high quality online search experience. For example, our web search results include a preview of pictures related to the search request within the search results. KaZaZZ! Personalized Search Engine also features personalized search suggests for consumers based their specific areas of interest using our patent pending search technology called Intelli-match (Mind Reader). About KaZaZZ! KaZaZZ! is a media and technology company founded with the purpose of creating content and tools that consistently permeates the human spirit. The Company operates several search and advertising related properties including the KaZaZZ! (general search engine), WaZaZZ! (women’s search engine), MaZaZZ! (men’s search engine), eVertiser (pay-per-click advertising network), KaZaZZ.net (contextual link exchange network) and Gurue (traditional and online remnant advertising auction network). These sites provide unique online tools and services for consumers and businesses around the world. KaZaZZ! also operates an Idea Lab, which incubates innovative business and creative ideas. KaZaZZ! is headquartered in Addison (Dallas), Texas. SEO Services Search Engine Optimization SEO Company

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PR Newswire Enhances Premium National Newsline with Search Engine Optimization Capabilities

PR Newswire Enhances Premium National Newsline with Search Engine Optimization Capabilities Tuesday October 5, 11:43 am ET NEW YORK, Oct. 5 /PRNewswire/ -- News releases issued over PR Newswire's premium national newsline, US1, will now automatically be optimized for better search engine placement and enhanced access reporting, the company announced today. (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO ) This enhancement to US1, which is scheduled to go live on October 12, will allow news release issuers to monitor which search engines direct more readers to their releases, and which keywords and phrases are used most frequently. "Our Search Engine Visibility (SEV) tool has been widely embraced in the marketplace by PR professionals who want to leverage the opportunities to reach 'pre-qualified' audiences who are looking for news and information using search engines," said David B. Armon, chief operating officer, PR Newswire. "In an effort to add even more value to news releases issued through PR Newswire, we are now including SEV with all distributions through our premium national newsline, US1, that currently reaches thousands of media points, millions of investment professionals and the general public." SEV was launched in April 2004 to provide PR professionals with better visibility for their messages on leading search engines. SEV helps to place PR Newswire members' news releases higher in search rankings and provides valuable data on how much traffic the news releases receive from these engines, including which search phrases were used to find the news release. Knowing which search phrases resonate best with the target audience, deliver the most actions, and drive the most qualified traffic, allows customers of SEV to tailor future messaging, giving them a powerful advantage. "As a business-to-business services company, we are always looking for new ways to differentiate ourselves in the marketplace and reach potential customers," said Zach Wittenberg, senior vice president of BenefitNation, a Bertelsmann company. "We have used different methods of distributing our press releases in the past, but none have provided the return-on-investment that we are experiencing with PR Newswire's Search Engine Visibility tool. For a very reasonable fee, we have been able to extend the life of our messages in major search engines and gain valuable feedback on the keywords that are used to find our news release, allowing us to better tap into the mindset of our potential customers." With more than 550 million searches conducted every day, SEV assists marketing and communications specialists in leveraging the power of search to reach and increase the visibility of their news release messages to anyone searching on the Web, including media, consumers, customers, and prospects, as well as the stakeholders and influencers that affect media coverage. Now, users of PR Newswire's premium national newsline, US1, can experience the power of SEV at no additional cost. "While every news release distributed through PR Newswire reaches more than 3,600 websites and online databases, without specific optimization techniques that make the news release more search engine-friendly, many of these releases are not retrievable high up in the results. SEV provides the optimization needed not only to increase the visibility of the news release, but also to increase the shelf-life of the news release so it can be found for up to six months. This is a first for the PR industry and we are happy to be able to offer it as part of our national distribution packages," concluded Armon. About PR Newswire Now in its 50th year, PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading brands include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), NewsPrompt(TM) and MultiVu(TM). PR Newswire is a subsidiary of United Business Media plc of London. Thanksgiving Links Thanksgiving Recipes Thanksgiving Recipes Thanksgiving Quotes Thanksgiving Quotes Turkey Recipes Turkey Recipes Thanksgiving Stories Thanksgiving Stories - Thanksgiving Day Thanksgiving Jokes Thanksgiving Jokes

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