Top Position Text Ads Lift Unaided Brand Awareness by 27 Percent Interactive Advertising Bureau (IAB) and Nielsen//NetRatings study

Interactive Advertising Bureau (IAB) Issues New Research From Nielsen//Netratings On Branding Value Of Sponsored Text Advertising Top Position Text Ads Lift Unaided Brand Awareness by 27 Percent -------------------------------------------------------------------------------- New York, NY (July 15, 2004) – IAB and Nielsen//NetRatings today presented innovative research that demonstrated the effectiveness of sponsored text advertising in moving brand marketing metrics within the online advertising environment. The IAB Search Engine Effectiveness Committee commissioned Nielsen//NetRatings’ “Internet Search Brand Effectiveness Research,” project, which studied brand impact of text and search advertising for leading brands from the Health, Auto, Beverage, Electronics, Retail and Finance industries. The research was presented at the first IAB Search Road Show stop in Los Angeles The study demonstrated that sponsored text advertising in the search environment works for an array of branding objectives. Sponsored text ads, much like the standard image based ad, had their biggest impact on “unaided brand awareness,” especially where a brand held the top position on search results pages. On average, when respondents were asked to name a specific leading brand within a tested industry, they were 27 percent more likely to name the brand displayed in the top spot compared to a control group not exposed to the ad. For the articles pages (pages containing contextually targeted text advertising), the text ad caused a 23 percent lift among respondents that saw the ads. The research findings, as analyzed by Nielsen//NetRatings, reported that there is a significant difference on core brand metrics movement depending on the placement of the text ad. Ads appearing in the top position on a search engine increased an aggregate of all the brand metrics by an average of 14 percent across the six industries, in stark comparison to results from ads in the fifth position, which only showed a minor directional lift on brand measures. Search articles pages generated an aggregate lift of all brand metrics by 15 percent. “Brand advertisers, who are not yet placing search advertising, may be missing out on a share of voice opportunity for keywords relevant to their categories,” said Marc Ryan, Senior Director, Analysis, Nielsen//NetRatings. “This research suggests that the optimal media mix includes search and display ads, a combination which allows advertisers to take advantage of the push/pull dynamics of the web while still delivering on core branding metrics.” “This latest IAB study provides more evidence that sponsored search is an integral part of a successful online marketing campaign. Additionally, the research highlights the effectiveness of integrating sponsored search, contextual ads and banners for marketers to achieve their brand awareness objectives,” said Eric Rasmussen, Chair, IAB Search Engine Marketing Subcommittee. Methodology The methodology for this research used a controlled experimental design study with over 10,500 participants recruited from Survey Sample International. In the study, five types of sponsored text-based advertising were tested to determine their impact on brand metrics. Two of the ad types displayed search results on a brand-neutral “Internet Search” website and three were displayed on article pages for a brand-neutral news site or “contextual listing.” The text ads were evaluated based on their position among the search results and placement on the article pages. The test group viewed Web pages containing the advertising for specific leading brands participating in the study, and the control group was exposed to public service announcements. Survey participants completed the study online and were unaware that the study concerned advertising. The study was sponsored by Ask Jeeves, Google, ING, Lycos Search and Overture and was spearheaded by the IAB Search Engine Committee, which is chaired by Tim Armstrong, VP, Advertising Sales, Google and David Karnstedt, SVP, Direct Business, Overture. Committee members include: 360 Traffic, Advertising.com, AOL, Ask Jeeves, Beyond ROI, BizRate, Business.com, CNET Networks, Commission Junction, comScore, Conducive, Did-it.com, Digital Grit, Doubleclick, Edmunds, Fathom Online, FindWhat.com, Google, Hitwise, iCrossing, iProspect, Kanoodle, Kontera Technologies, LookSmart, Marchex, Modem Media, Morningstar.com, MSN, Overture, Performics, Prospectiv Direct, Rhino Internet Solutions, Search123, Terra Lycos, United Virtualities, USWeb, Vibrant Media, Wahlstrom Interactive and Yahoo! The IAB Search and XMOS Road Show will stop in the following additional cities: San Francisco (July 15) Dallas (July 20) New York (July 27) Detroit (August 10) and Chicago (August 12). About the IAB Founded in 1996, the Interactive Advertising Bureau (IAB) represents leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. IAB member companies include: AOL, CNET Networks, DoubleClick, Forbes.com, Google, MSN, The Wall Street Journal Online, The Walt Disney Internet Group, Yahoo! and over 180 others. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information please visit www.iab.net. About Nielsen//NetRatings Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, LemonAd, MegaPanel and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com. Contact: Emily Kutner Director of Public Relations

Microsoft demonstrates new hard drive search tool

Microsoft demonstrates new hard drive search tool SEATTLE, July 29 (Reuters) - Microsoft Corp. (NasdaqNM:MSFT - News), which is challenging market leader Google Inc (News - Websites) . in the online search market, demonstrated for the first time on Thursday a search engine that looks for information on computer hard drives as well as information on the Web. The world's largest software maker had hinted before that it was interested in offering search technology for information beyond the Web, but Microsoft vice president Yusuf Mehdi gave the clearest signal yet that Microsoft would enter the local hard drive search space, considered the next battleground among search technology providers. "We will be able to search beyond the Web in a very fast fashion," Mehdi told analysts and reporter gathered at Microsoft's Redmond, Washington, headquarters for its annual analysts meeting.

Zongoo Daily News

Zongoo Daily News

Zongoo Daily News - Evolution of Search Engine Optimization (SEO)

Zongoo Daily News - Evolution of Search Engine Optimization (SEO)

New MyDoom Worm Variant Affects Search Engines Too

New MyDoom Worm Variant Affects Search Engines Too New MyDoom Worm Variant Affects Search Engines Too Top 20 Viewed Articles 1 How can I uninstall the Microsoft Java Virtual Machine (JVM) from Windows XP? 2 A First Look at Windows Firewall 3 What You Need to Know About Windows Update Services 4 New MyDoom Worm Variant Affects Search Engines Too 5 Microsoft Releases Office 2003 SP1 More Top Viewed Articles Related Topics • Security Mark Joseph Edwards InstantDoc #43365 Paul Thurrott's WinInfo A new MyDoom worm variant, MyDoom.M@mm, was discovered on July 26. Computers affected by the worm are used to perform queries on various search engines to harvest email addresses. According to reports, a significant number of computers were affected by the worm and as a result, affected computers caused some amount of strain on popular search engines, including Lycos, Altavista, Yahoo, and Google. According to Symantec's analysis, the worm collects email addresses from a user's system by parsing various files such as the Outlook address book file, as well as files with common extension (.asp, .php, .pl, .dbx, and others) known to sometimes contain email address. The worm spreads by emailing copies of itself to harvested email addresses using its own built-in SMTP engine, where the email might appear to be a mail delivery error message from a mail given server.

BlogStreet

Australian IT - MSN fires up search engine (Lara Sinclair, JULY 29, 2004)

Australian IT - MSN fires up search engine (Lara Sinclair, JULY 29, 2004) MSN fires up search engine Lara Sinclair JULY 29, 2004 MICROSOFT'S internet arm MSN is investing $US5 billion ($7 billion) to create a search revolution where users will be able to pose questions and receive real answers - all without leaving the comfort of the MSN web site and the reach of its advertisers. MSN global senior director of strategy Christa Davies said the company wanted its search service to be able to locate music and images of individual faces, among other things, and provide answers to questions on the MSN site. It may then, for instance, offer to sell a download of a new single or video clip. Microsoft's new search engine is set to launch in some form before the end of the year, increasing its global access to the fast-growing search advertising dollar in competition with Google, the Yahoo-owned paid search provider Overture and the recently launched Sensis search service in Australia.

MSNBC Newsbot

MSNBC Newsbot MSNBC's newsbot is an automated test scan of the Net's most current headlines and is designed to enhance the breadth of MSNBC.com The MSNBC Newsbot (beta), powered by MSN Search Technology, is an experimental, automated news service. Newsbot gathers news from over 4,800 sources on the Internet to speed your discovery of the information you care about most. Enter a topic, interest, or news story you want to learn more about and MSNBC Newsbot will bring you up-to-the-minute coverage from around the Internet. Newsbot is built on advanced computer algorithms to determine which stories and photos are most relevant, most popular, and to recommend stories to individual readers based on their interests.

Read All About It: MSNBC.com Launches Newsbot Beta Powered by MSN Search Technology

Read All About It: MSNBC.com Launches Newsbot Beta Powered by MSN Search Technology Consumer Feedback Will Guide Development of a Personalized, Virtual Newsstand REDMOND, Wash. -- July 27, 2004 -- MSNBC.com today begins its test of the MSNBC Newsbot, a new way to give consumers personalized online news powered by the latest MSN® search technology. For a limited time starting today, consumers may participate in testing this first-of-its-kind "personal newsstand" service that automatically taps user preferences to search for news from more than 4,800 sources. "We've put the strongest assets of MSN and NBC News to work for consumers with MSNBC.com Newsbot, the only news search engine on the Web that offers personalized news using advanced MSN Search technology," said Yusuf Mehdi, corporate vice president of MSN Information Services and Merchant Platform. "By providing a variety of ways to personalize the service, people have more control over how and where they get their news, which we're confident will convince people to return every day, much as they would to a neighborhood newsstand." "The alliance between MSN and MSNBC.com offers an unmatched opportunity to provide consumers with the news that matters to them most -- organized by their interests in real time," said Charlie Tillinghast, general manager and publisher of MSNBC.com. "We want our users to be able to have a one-stop shop for their information-gathering needs, and MSNBC.com Newsbot provides them with unlimited access in their quest for that information." MSNBC Newsbot, which can be found at http://newsbot.msnbc.msn.com/, is launching in beta form so MSNBC.com can better understand the user experience. The Associated Press is participating with MSNBC.com in the test to evaluate this emerging market segment of online news by authorizing use of its AP Online product, which includes top national and international news. When Newsbot makes its ultimate return to the site, it will be unprecedented in both its scope and ease of use. "Neighborhood Newsstand" Provided by MSN Search Technology Similar to MSN Newsbot offerings in 16 international markets, MSNBC.com Newsbot will extend the advanced search technology of MSN to the trusted news environment of MSNBC.com. This online search capability is comprehensive enough for the most voracious news junkies, yet personalized enough to automatically provide readers with stories tailored to their interests. MSNBC.com Newsbot delivers headlines in seven different categories of news and information, and offers consumers suggested news stories based on what they have read previously. It also provides readers with recommended links to the hottest news stories at any given hour. Specific features include the following: Around-the-clock crawling by Moreover Technologies of stories from virtually every major news organization around the globe, including the Web sites of major newspapers and leading television and cable news Web sites, as well as regional stories from the online publications of 50 metropolitan news organizations around the United States News headlines clustered in seven categories -- U.S. news, world news, sports, entertainment, business, science and health, and technology -- to make it easy to compare coverage from different publications Access to the complete text of each story by clicking on the link to the publisher's site, which accompanies each headline News-Search Service Extends Microsoft, NBC News Alliance MSNBC.com Newsbot is the latest collaborative offering from Microsoft Corp. and NBC News. In 1996, the two companies created MSNBC, a joint-venture online and television news service. MSNBC.com also is featured on MSN Alerts, and MSN Video service is used for all video segments offered on MSNBC.com. MSNBC.com Newsbot is one of the newest components of Microsoft's overall strategy for offering its customers the most advanced and convenient search tools on the Web. About MSN MSN attracts more than 350 million unique users worldwide per month. With localized versions available globally in 38 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx. About MSNBC.com MSNBC.com is a leader in breaking news and original journalism on the Internet. MSNBC.com delivers the best of NBC News, MSNBC Cable, CNBC, NBC Sports, MSN and Newsweek. MSNBC is a 24-hour cable and Internet joint venture of Microsoft and NBC News. About Microsoft Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

SEM Industry Observer, Meredith A.C. Roth, Announces Search Engine Strategies Best of the Best (and Worst Dressed…) SES San Jose, August 2-5, 2004

SEM Industry Observer, Meredith A.C. Roth, Announces Search Engine Strategies Best of the Best (and Worst Dressed…) SES San Jose, August 2-5, 2004 It's SEO Tip number one: The brains of Search Engine Marketing and Search Engine Optimization are sartorially challenged. Here's an "SEM Top 10" of folks you want to know. They'll be easy to spot and essential to your search engine marketing strategy. New York, NY and San Jose (PRWEB) July 28, 2004 -- Wanna hook up with the smartest people in the Search Engine Marketing biz? Look for the worst dressed. It's SEO Tip number one: The brains of Search Engine Marketing and Search Engine Optimization are sartorially challenged. Here's an "SEM Top 10" of folks you want to know. They'll be easy to spot and essential to your search engine marketing strategy: 10- Moderator extraordinaire Chris Sherman, a devotee of business too-casual, can connect you with every player in the search engine business. 9- There's SEO-PR whiz Greg Jarboe, whom you should e-mail if you haven't started optimizing your PR efforts already. He's the bearded guy you'd vote least-likely-to-be-in-public relations. 8- One of the most engaging and entertaining speakers on the search circuit is FutureNow’s Bryan Eisenberg. He can work wonders for your site and its conversion. An undershirt would work wonders for him. 7-Yahoo! VP Jeff Weiner is truly one of the industry’s young turks and brilliant strategists. For all the color he adds to the industry, his pale-on-pale visage makes for a bland contradiction. 6- Then comes the "MOMS," Mothers Of Marketing Search…But do they have to look like it? Industry mavens looking more like a PTA panel than SEM, you have Shari Thurow, Karen Breen Vogel, and one of my favorites, Stacy Williams. Stacy, bring back the funk that inspired your piercing! 5- At the other extreme, you have Heather Lloyd-Martin in skirts up to here…think an 80s version of Ally McBeal. This author and industry executive is wonderful at guiding your web site copywriting, specifically to gain success with the search engines. 4- Lloyd-Martin’s other half is Detlev Johnson, long-time industry insider and great guy in need of Bravo's Fab 5. 3- We've all been guilty of donning our logoed "boothwear" well past its prime, (hint: any time past the booming 90s), but web analytics expert, Kevin Lee, takes it to extreme. Do those Did-it duds come in undies too? 2- Industry maverick, author and CEO, Mike Grehan is in a class by himself. Catch his panel session and you’ll be thoroughly entertained, enthralled and educated. His look? 100% Spinal Tap. 1- Finally, there's the industry's guru of gurus, Danny Sullivan. He's dapper-dressed when he takes the podium, but for what industry? He resides in England…so maybe it's a city of London send-up. Cheerio! Search Engine Marketing is an industry still defining itself. At the Net nexus of technology, advertising and wherever your imagination takes you, Search combines the greatest intellects of myriad disciplines, still in the throws of determining what Search Engine Marketing means. Yet to develop: the industry's collective image. Next Time: The Women of Search?? No industry, burgeoning or otherwise, would be complete without a list of its beautiful people. Luckily, Search has its fair share of "lush" executives. You'll be sure to see that crowd at John Battelle's forthcoming Web 2.0 conference this Fall. Meredith A.C. Roth, Search Engine Marketing industry observer, specializes as an Executive Publicist and Image Consultant based in New York. Clients accepted by referral only.

CTV.ca | CTV News, Shows and Sports - Canadian Television

CTV.ca | CTV News, Shows and Sports - Canadian Television Google crippled by virus as investors wooed CTV.ca News Staff Web surfers heading to the most popular search engine online left disappointed for a few hours Monday, as Google suffered a temporary shutdown due to the MyDoom virus. For at least four hours starting at approximately 11:15 ET Monday morning, online information-seekers weren't getting the answers they wanted from the search site. While Google's homepage remained viewable, attempts to conduct a search returned the message: "Server Error. The service you requested is not available at this time." The unusual interruption was reported by users in Canada, the U.S., France and the U.K., though some surfers continued to enjoy normal service throughout the day. There were also reports other leading search engines may have been affected, though it's unclear which sites were involved, and to what extent. In the hours immediately following the onset of the problem, a spokeswoman for Google told CTV.ca that company officials were aware of the problem. By mid-afternoon, however, another statement from the company assured users the problem had been tracked. "The Google search engine experienced slowness for a short period of time earlier today because of the MyDoom virus, which flooded major search engines with automated searches," the company said in a statement to CTV News.

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It's not Clean until it's Swede-Clean

It's not Clean until it's Swede-Clean SwedeClean Cleaning Products and Services Scandinavia Service Systems, Inc. Vacuums Microfiber Cleaning Products Odd items! Matting Odor Control Floorcovering Products Air Purification Products Consumer Information Mini Blinds Maid Service Strip and Wax Duct Cleaning Carpet Cleaning Carpet Protector Leather Cleaning Mattress Cleaning Rugs and Orientals Upholstery Cleaning Tile & Grout Cleaning Marble and Travertine Light Bulbs Replacement Pet Stains & Odor Removal Janitorial Commercial Service Water Removal / Restorative Drying

SEO Experts

Flower Gardening and Gardens Books, Flower Gardens, Flower Gardening, Ornamental Flower Gardening | Plant Growing | How to Grow Plants

Flower Gardening and Gardens Books, Flower Gardens, Flower Gardening, Ornamental Flower Gardening | Plant Growing | How to Grow Plants Flower Gardening Manual of Gardening (Second Edition), by L. H. Bailey - - Gardening and Gardens Books, Flower Gardens, Flower Gardening, Ornamental Flower Gardening | Plant Growing | How to Grow Plants Flowers and Flower Gardens

9-11 commission Report available Free Online

9-11 commission Report available Free Online 9-11 commission Report available Free Online

Phoenix Arizona East Valley Community Index

Phoenix Arizona East Valley Community Index

East Valley Living - Your GUIDE to the East Valley of Phoenix Arizona - Free Business directory, Bar Guide, Restaurant directory and news.

Living in Arizona

Random Words - Random Word Finder or random word generator - Not a dictionary. Just a bunch of - Random Words and Word Search

Random Words - Random Word Finder or random word generator - Not a dictionary. Just a bunch of - Random Words and Word Search

out of touch management - Google Search

out of touch management - Google Search results in the google management page listing: Google Corporate Information: Management as the first result. Google Search: out of touch management UPDATE: As of September 22, 2004, the results have now changed and the Google Executive Management page is no longer listed first for this search result or for the search "Out of Touch Executives"

Improving The Image Of Search Engine Marketing

Improving The Image Of Search Engine Marketing Improving The Image Of Search Engine Marketing Chris Richardson | Contributing Writer 2004-07-20 What can be done to improve the image and reputation of SEM? With the recent Traffic-Power/black-hat SEO debacle, the article that detailed various ad agency SEM complaints, and numerous other articles that have questioned the need for SEO/SEM has helped give the industry a proverbial black eye. How can the image of the SEM industry be improved. With this in mind, Danny Sullivan of SearchEngineWatch posted an in depth look at what can be done to improve the reputation of search engine marketing and optimization on the SEW forums. The answers are few and far between. However, Danny is staunch in defending the SEM/SEO industry and its positive effects on search engines as a whole: "I'm tired of the entire industry being beaten up. This is, after all, the industry that almost certainly has generated a significant part of the income that search engines like Yahoo and Google are earning -- in turn making those companies able to offer search for free."

Bye Baby Bunting Nursery Rhymes | Mother Goose Nursery Rhymes | Famous Quote | Famous Quotes

Bye Baby Bunting Baby Bunting Nursery Rhymes | Mother Goose Nursery Rhymes | Famous Quote | Famous Quotes

The Old Woman Who Lived In A Shoe Nursery Rhymes | Mother Goose Nursery Rhymes | Famous Quote | Famous Quotes

The Old Woman Who Lived In A Shoe Nursery Rhymes | Mother Goose Nursery Rhymes | Famous Quote | Famous Quotes

East Valley Tribune

East Valley Tribune East Valley Tribune

BillBoard - The Board for Bill Austin stuff: Add Weblog RSS Feeds to Your My Yahoo!

BillBoard - The Board for Bill Austin stuff: Add Weblog RSS Feeds to Your My Yahoo! Add Weblog RSS Feeds to YOUR My Yahoo! Add Famous Recipes Weblog to Your 'My Yahoo!' Add BillBoard Weblog to Your 'My Yahoo!' Add Search Engines - World Search News Weblog to Your 'My Yahoo!' Add HTTP in Phoenix AZ Weblog to Your 'My Yahoo!' Add Famous Quotes World Weblog to Your 'My Yahoo!' Add Christmas All Year Long Weblog to Your 'My Yahoo!' Add Daily Bible Verse Weblog to Your 'My Yahoo!' Add Recipes on World Famous Recipes Weblog to Your 'My Yahoo!' Add Quotes from Famous People Weblog to Your 'My Yahoo!' Add Jokes and Humor Weblog to Your 'My Yahoo!' Add Famous Quotes Weblog to Your 'My Yahoo!' Add Love Poems, Love Quotes, Love Songs Weblog to Your 'My Yahoo!' Add Famous Quotes Weblog to Your 'My Yahoo!' Add Members Space Weblog to Your 'My Yahoo!' Add Recipes Weblog to Your 'My Yahoo!' Add Jobs and Employment Weblog to Your 'My Yahoo!' Add Wireless LAN Weblog to Your 'My Yahoo!' Add Writing Resources Weblog to Your 'My Yahoo!'

Science Biology Bioinformatics

Arizona - High Tech Directory - Science/Biology/Bioinformatics Bioinformatics

Bible Verses

Bible Verses bible verses His Word - Daily Bible Verses and The Daily Passage from the Bible. Famous Bible Verses | Daily Bible Verse

Spyware Removal

Spyware Removal

John Kerry - John Edwards

John Kerry - John Edwards

HTTP in Phoenix AZ - Arizona High Tech Talent Partnership Weblog

HTTP in Phoenix AZ

New Search Engine Provides Narrowed Search Capabilities Emphasizing The New European Union (EU)

:New Search Engine Provides Narrowed Search Capabilities Emphasizing The New European Union (EU) Ezilon.com Makes Searching Europe Quick and Easy for Individuals and Companies Around the World. Houston, TX (PRWEB) July 14, 2004 -- Every day, more small search engines pop up on the web. But when massive search engines like Google, MSN, About and Yahoo draw a large percentage of the searching traffic, how are smaller search engines suppose to compete? Charles Michael of Ezilon.com knows how: the same way doctors make themselves more valuable: they specialize. Ezilon.com, part of Mbrasilla Telecom Corporation, is a search engine founded with the purpose of providing individuals and companies around the world with easy-to-access information on EU. By focusing on one specific area of the world, Ezilon.com provides something most search engines don't have: highly targeted search capabilities. "There's no need to thrust a bunch of meaningless information at visitors with each search," says Charles Michael. "People today are usually pressed in a hurry, and don't have time to dig through the superfluous information that comes with each search. Ezilon.com focuses on quality rather than quantity, enabling visitors to find exactly what they are looking for in a timely manner." We also provide other targeted search engines that emphasize United States & Canada, Australia & New Zealand and United Kingdom & Ireland (ezilon search, ezilon Australia/New Zealand and ezilon UK & Ireland respectively). The link for each search engine is placed at the base of each search engine making it possible for users at each region to use it and look for information pertaining to other countries we cover. Ezilon.com has one unique feature that enables non-English speaking EU countries to do business in English and vice versa. This unique network of ezlion search engines accepts website submissions in English language only from European Union member countries, and from websites around the world containing information pertaining to EU, USA & Canada, UK & Ireland and Australia & New Zealand. The ezilon network search engines offer the same variety of search capabilities as major search engines, as well as classified ads, popular links, headline news and "What's Cool" section providing links to websites chosen for unique, interesting and relevant contents. Our goal is to provide targeted localized quality information to the visitors seeking information pertaining to the above areas covered by Ezilon.com network of search engines. Searching EUROPE finally made easy!

Wireless LAN

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New Search Engine 100.com Teams Up with LookSmart

New Search Engine 100.com Teams Up with LookSmart Tuesday July 13, 6:01 am ET SYDNEY, July 13 /PRNewswire/ -- The Web's newest search engine 100.com has signed a contract with LookSmart, Ltd. to include LookSmart's directory listings and bid-for-placement distribution network in its search results. John McEvoy, CEO of 100.com said Tuesday, "We chose LookSmart to spearhead and supplement our results because of the quality of search it provides, the high standards of its editorial guidelines and the quality and readability of its listing descriptions. "Even the bid-for-placement listings have to meet editorial guidelines," he added. 100.com's relevance policy restricts its dependence on bid-for-placement. Those listings will only account for 4% of all search results the search engine provides. LookSmart directory listings will account for 10% of 100's results. 100.com was launched as a new search engine in May 2004 to compete with Yahoo!, Google and others. Designed primarily as a meta search engine, the project had been three years in the making. The portal provides 60 top categories under which search terms have been indexed, with each edited and ranked to provide the 100 most relevant Web sites for each of those categories. 100.com employs editors who regularly review, monitor, edit and rank listings for popular search terms. The site also provides an extensive news service, which extends to several hundred categories, providing news for all main topics and for each major city, country and region in the world. Users are able to customise the site, selecting their individual preferences for colors, layout, headlines, weather, personal link manager, calendar, diary and even foreign exchange rates. Mr. McEvoy said the new search engine would be extensively expanded in the years ahead by utilizing editors to supplement the meta search and spidering capabilities that have been developed over three years and the now-to-be incorporated LookSmart listings. "We are not concerned with trying to deliver thousands of results for each term, as the traditional search engines do, primarily because our efforts will be in delivering the most useful and relevant results in the 100 we provide. In any event our research tells us that 95% of users don't go past the first 20 or 30 results before finding what they are looking for," he said. "By focusing on the relevancy and limiting the number of search results, we hope to deliver quicker searches as well." -------------------------------------------------------------------------------- Source: Mainstream Capital

Search Engine Strategies Conference & Expo

Search Engine Lists

Jupitermedia's Search Engine Strategies Conference & Expo August 2-5, 2004 in San Jose is the Largest to Date Search Engine Strategies 2004 San Jose NEW YORK--(BUSINESS WIRE)--July 13, 2004--Jupitermedia Corporation (Nasdaq: JUPM) today announced that its Search Engine Strategies Summer Conference & Expo 2004, the premier event for search engine marketing & optimization, will be held August 2-5 at the San Jose McEnery Convention Center. Featuring over 70 participating companies, this marks the largest Search Engine Strategies Conference & Expo to date. In 2004, Search Engine Strategies will be held in New York, Tokyo, Toronto, London, San Jose, Stockholm and Chicago. Hosted by Danny Sullivan, the world-renowned search engine authority, this four-day event features presentations and panel discussions by confirmed speakers from AOL Search, CBS Marketwatch, Marketleap, Bruce Clay, Inc., Alchemist Media Inc., Shopping.com, WebMama.com Inc., Overture, iCrossing, iProspect, SmartSearch Marketing, Verizon Information Services, eBay Inc. and SearchEngineWatch.com, among others. Topics cover all aspects of search engine-related promotion. Agencies and marketers from around the globe will attend sessions on how to maximize search engine marketing opportunities using the latest search developments and solutions. Premier Plus Sponsors for Search Engine Strategies Conference & Expo 2004 are Google. KeywordRanking.com and Yahoo!Search. Premier Sponsors are Ask Jeeves, Bruce Clay, Inc., iProspect, Lycos InSite, Marketleap and Oneupweb. Analyst Sponsor for the event is JupiterResearch. Additional sponsors & exhibitors include 888.com Official Affiliate Programs, ACTON International Ltd., Adknowledge, Advertising.com, Atlas OnePoint, BlowSearch, Click Tracks, Clush.com, Conducive Corp., Cyberneering, Decide Interactive, Did-it.com, DigitalGrit, Inc., eBay, Enhance Interactive, Inc., eonMedia, FATHOM ONLINE, GenieKnows, Hot Banana Software Inc., iCrossing, IDA Ireland, IMPAQT, Inceptor, Inc., IndexTools.com, Interchange/ePilot, Kanoodle, The Karcher Group, LinkConnector, LookSmart, MakeMeTop, Mamma.com, Market Central, Meandaur, Inc., Mirago, MonsterCommerce, Inc., Outrider North America, Overture, Performics, Position Technologies, PR Web, Quigo Technologies, Inc., Rawhide Search Solutions, Referencement.com, Reprise Media, RevShare Corp., 24/7 Search, Search123, SearchRev, SEMPO, Shopping.com, SideStep, Submit Express, TrafficLeader, Traffic Logic, Inc., Urchin Software Corp., Verizon SuperPages.com, Vivisimo, Web Trends, WorldChoiceTravel.com, YourAmigo and Zunch Communications, Inc. Search Engine Strategies Conference & Expo 2004 is hosted by SearchEngineWatch.com, ClickZ.com and SEMList.com and is produced by Jupitermedia Corporation. Register for the conference by Tuesday, July 20th and save $100. For registration information contact the Registration Department at 203-662-2857 or at registration@jupitermedia.com. For sponsorship and exhibition information contact Frank Fazio, Jr. at 203-662-2976 or at ses@jupitermedia.com. About Jupitermedia Corporation Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Photos.com and ClipArt.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof. All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.jupitermedia.com/corporate/press.html. Contacts Jupitermedia Corporation Lisa DiGiacomo, 203-662-2870 ldigiacomo@jupitermedia.com

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'Sensis good enough to rival Google, Yahoo' - Breaking - smh.com.au

'Sensis good enough to rival Google, Yahoo' - Breaking - smh.com.au 'Sensis good enough to rival Google, Yahoo' July 12, 2004 Telstra Corp's new Sensis search engine had advantages over rivals Google and Yahoo, but the site's initial success would probably depend on how well it was marketed, an internet analyst has said. A test version of the new search engine has been available for several weeks with details of the official site to be unveiled on Tuesday. It's a big step in the evolution of Sensis, Telstra's directories business. Sensis owns the Yellow and White Pages as well as online sites such as whereis.com and has recently added classifieds newspaper The Trading Post through a $636 million acquisition. All these parts will be brought together for the Sensis search engine.

China Daily launches Acoona.com search engine

China Daily launches Acoona.com search engine Two new search engines in or about China Just within the few weeks there have two China-oriented engines launched. Acoona.com is a business search engine launched by the state-owned China Daily newspaper company and U.S.-located China Communications Corp. Acoona is a multi-lingual business search engine focused primarily businesses in China which will launch this fall. Last week Yahoo launched Yisou.com, an all Chinese-language engine.

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Google search engine sued by Children's site - Children's Site Files Legal Action Against Giant Search Engine Citing Trademark Rights

Google search engine google.com sued by googles.com childrens' site.

Filing challenges the registration of Google Inc.'s mark GOOGLE for children's and other products, email services and search engine.

Children's Site Files Legal Action Against Giant Search Engine Citing Trademark Rights Wednesday July 7, 8:05 am ET Googles to Google: Stay Out of Our Space DARNESTOWN, Md., July 7 /PRNewswire/ -- Citing superior rights to the GOOGLES name in the children's arena, Googles, a children's website, has filed trademark proceedings with the U.S. Patent and Trademark Office against Google Inc. The filing challenges the registration of Google Inc.'s mark GOOGLE for children's and other products, email services and search engine. In two separate actions, Googles, operated by Stelor Productions Inc., filed a notice of opposition to a trademark application for the mark GOOGLE for a long list of "Google" goods and services, including children's books, stickers and children's clothing. It also separately filed a petition to cancel an existing registration for the mark GOOGLE for email and search engine services. In both proceedings, Googles has asserted that consumers are and will continue to be confused, with the use of the search engine's GOOGLE mark for goods and services targeted for children. In deciding to file the actions, Steven A. Esrig, CEO of Darnestown, MD-based Stelor Productions, which has the exclusive worldwide rights to the GOOGLES mark and characters, cited the increasing harm Google has caused to his children's business: Since its startup, Googles has worked to develop story lines around its "Googles from Goo" alien characters, games, music recordings and other elements to expand its web presence. In addition, the company has developed stickers, CDs, plush toys and other items to promote its website and generate income. It recently launched several Googles-themed children's songs on iTunes. Its future expansion plan includes attracting investors as well as licensing its concepts and characters for other children's entertainment media, including television. According to Esrig, Googles seeks a co-existence agreement with Google Inc. "The web is a big enough space for both of us, but not if Google trespasses on our domain for children," he said. "Even though Google Inc. is bigger, better capitalized, and more widely known, the company can't continue to pretend we don't exist. We were first in this trademarked space, and Google has no right to seriously damage our brand and our business. That's what trademark law and intellectual property rights are all about." Since its startup, Googles has worked to develop story lines around its "Googles from Goo" alien characters, games, music recordings and other elements to expand its web presence. In addition, the company has developed stickers, CDs, plush toys and other items to promote its website and generate income. Googles recently launched its GOOTUNES children's music label on iTunes. Its future expansion plan includes attracting investors as well as licensing its concepts and characters for other children's entertainment media, including television. According to Esrig, Googles is on the brink of substantial business development, but the publicity surrounding the Google Inc. IPO and Google Inc.'s move into children's goods and services has deterred investors, licensees and entertainment partners from completing their transactions with his organization, Stelor Productions. "In other words, Googles has been stopped cold by Google Inc.," Esrig said. "Their mark is confusingly similar to ours. The sole distinction between the two is that Google Inc. is using the singular version of our registered mark GOOGLES." According to Stephen H. Sturgeon, a Washington, D.C.-based trademark attorney, differences in the size and public visibility of Googles and Google Inc. are unlikely to influence the outcome of this classic David-v.-Goliath confrontation. "Trademark laws are designed to protect the small corporation," said Sturgeon. "It appears to me as if Googles has a solid case. They have rights they can use to stop Google's expansion." The Googles from Goo is an educationally-based, environmentally friendly and scientifically-conscious animation and live-action hybrid targeted to children in the 2-10 year range. Realizing the significant domestic and international parental demand for non-violent, educationally-based children's characters, Stelor Productions, which has exclusive rights to the Googles creative concepts and products, has developed the characters' storyline to include musical, video, written and gaming applications. The Googles have a loyal following among children and their parents, who for many years have used the interactive website at http://www.googles.com . The site uses the mark "GOOGLES.COM." -------------------------------------------------------------------------------- Source: Stelor Productions Inc.

Wired News: Software Makes a Tiger of Panther

Wired News: Software Makes a Tiger of Panther Software Makes a Tiger of Panther By Chris Oakes | 02:00 AM Jul. 06, 2004 PT Last week, Apple CEO Steve Jobs wowed programmers at the company's annual developer conference with a demo of Tiger, the next major version of OS X, due out next year. But to users of some third-party Mac utilities, not all the nifty data-hunting features demonstrated in Tiger were wholly new.

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Public Relations Via Search Engines

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Public Relations Via Search Engines Understanding how news search engines operate is as vital to a public relations (PR) campaign as understanding how to contact reporters. In this session, both PR professionals and search engine marketers learned how to influence paid and unpaid listings to ensure the right message is getting out. search engines have become an indispensable utility for journalists. "They've been assigned a story they are going to do some relevant searches," he said. "Do they find you or don't they? Where are they going to go look?" 98% of journalists go online daily: 92% for article research 81% to search 76% to find new sources/experts 73% to find press releases

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USATODAY.com - Microsoft simplifies search Web site

USATODAY.com - Microsoft simplifies search Web site Microsoft simplifies search Web site Wire reports Microsoft, seeking to play catch-up in a market where it admits it's been late to the party, has launched a new version of its search Web site with a simple interface that mimics rival Google. The redesigned Web site, www.search.msn.com, is swept clean of the mishmash of links and pictures, which can be distracting to the user and mean that the site takes longer to load. The move comes amid Microsoft's aggressive, $100 million plans to establish a stronger foothold in the field of search, where it faces fierce competition from rivals including Google and Yahoo.