Search Engine Marketing - the Early Days

Early Days of Search Engine Marketing - Interview with SEO Strategist Mr. Jerry West by John Alexander It was 6 years ago this week (on June 29th) that Robin Nobles launched the very first online search engine marketing courses. In celebration of her 6th year in business as a well known international educator and trainer in the SEO industry, we thought it would be interesting to contact some of her earliest students and ask them what the early days of search engine marketing was like and how it compares to search engine marketing in the present. Hattiesburg, MI (PRWEB) June 30, 2004 -- Well known SEO trainer and educator Robin Nobles is celebrating her 6th anniversary in business. Her partner, John Alexander began the interview by explaining, "Today, we're speaking with SEO Strategist Mr. Jerry West. Thank you for taking time to chat with us. I understand that you, Mr. West, were one of Robin Nobles very first students. Jerry West: That is correct. John Alexander: Could we start by asking you about how you first began helping people get exposure to their businesses online?" Jerry West: "I started in 1996 doing web page design for small local businesses after helping develop the Internet Publisher feature in WordPerfect for Windows. One of my clients asked me if I could get them ranked well in the search engines. I told them it wouldn't be a problem, even though I knew nothing about it. My software testing background helped me to quickly understand the algorithms and I read everything I could get my hands on at the time, which was very little. In just a few months, my client's sales skyrocketed due to their listings. I realized rather fast that I had a new blossoming career. John Alexander: "Did you have many challenges when you first started up?" Jerry West: "The biggest challenge I faced was the lack of quality information on search engine optimization. There was just a major void. I credit Robin Nobles for seeing a need for it. Before I took the course from Robin I would estimate that 70% of my time was spent trying to test methodologies rather than doing actual work for clients. That was very frustrating.

MSN Celebrates the State of Online Advertising

MSN Celebrates the State of Online Advertising Wednesday June 30, 12:01 am ET Finalists Announced From 280 Entries in Second Annual Emmessenny Competition REDMOND, Wash., June 30 /PRNewswire-FirstCall/ -- MSN today announced 30 finalists for the second annual Emmessenny Awards, which recognize excellence and creativity in online advertising by rewarding the most outstanding ad content to appear on the MSN® network of Internet services over the past year. This year's competition saw 280 entries, nearly double last year's entries, highlighting innovative campaigns from agencies such as OgilvyOne, Carat Interactive, Digitas LLC, Starcom IP, Goodby, Silverstein & Partners, Euro RSCG, Tribal DDB New York, and MarketSource, representing companies such as HP, adidas, Volvo Cars, Coca-Cola Co., Johnson & Johnson, New Balance and others. Winners will be announced at the Emmessenny Awards gala Tuesday, Aug. 3, in Manhattan. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO ) "In only their second year of existence, the Emmessennys have become a coveted distinction for online campaigns," said Greg Stuart, president and CEO of the Interactive Advertising Bureau, who is serving as chairman and moderator for this year's judging committee. "The competition is fierce. These agencies and marketers have done some terrific work over the past year, and that is making it very difficult for our judges. With so many great entries, I'd have to say that the state of online advertising is stronger than ever." A complete list of the campaigns that were announced as finalists today as well as more information about the Emmessenny Awards can be viewed at http://advertising.msn.com/contest/ . MSN will for the first time award a Best in Show prize for the best overall entry, along with first- and second-place awards in three categories: Branding, Direct Response and Rich Media -- based on creative execution, innovation and effectiveness. The Best in Show winner will receive $25,000 and the Emmessennys trophy. First-place winners of each of the other categories will receive $10,000, and second-place winners will each receive $5,000. Judges were impressed as participation in the awards program nearly doubled from the previous year, with much of the increase coming from top-tier agencies representing big-name clients. Media powerhouse Warner Bros., for example, submitted two entries for its movies "Starsky & Hutch" and "Gothika." Other products represented include the Pontiac GTO, the Reach Access toothbrush, the U.S. Army, Old Spice antiperspirant and even Sen. John Kerry's presidential campaign. "These finalists demonstrate how unique, creative online campaigns can cut through the clutter of the Web and really connect advertisers with their target audiences," said Joanne Bradford, chief media revenue officer for MSN. "When done well, online advertising brings real, tangible, measurable results. This year's Emmessenny finalists really illustrate the potential that companies have to use the Web to achieve their business goals." Last year's winners can be viewed at http://advertising.msn.com/services/creativecontest_showcase.asp . About MSN MSN attracts more than 350 million unique users worldwide per month. With localized versions available globally in 38 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/ . MSN worldwide sites are located at http://www.msn.com/worldwide.ashx . About Microsoft Founded in 1975, Microsoft (Nasdaq: MSFT - News) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. NOTE: Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. -------------------------------------------------------------------------------- Source: Microsoft Corp.

SEO Company SEO Training

SEO Company SEO Training First Lady of SEO Training, Robin Nobles, Celebrates 6 Years of Online Search Engine Web Training on June 29, 2004 Celebrating 6 Years Tomorrow: Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons which are recognized and approved by the US educational system for training people in search engine marketing skills. Robin Nobles celebrates her 6th year in the online Web search engine training business. Hattiesburg, MI (PRWEB) June 28, 2004 -- Well-known search engine industry educator Robin Nobles is celebrating six years in online search engine education and training business tomorrow. Robin Nobles is a familiar name within the SEO industry and is recognized as the very "first lady of SEO training," having opened the first online search engine marketing courses on June 29, 1998. Back then, there were not very many women operating in online technical businesses. Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons in search engine marketing which attracted students from nearly every country who needed solutions for top search engine visibility. Robin Nobles stated, "Six years ago, I developed and created the very first online SEO courses, and I've been updating and adding content to them each month since then. What's really special about this 'anniversary' is that we're going to go back and talk to some of those very first search engine marketing students and interview them about what it was like to compete in those early days. Many of them have some fabulous success stories, and it's going to be fun hearing their search engine challenges and successes first hand."

America Online, Inc. to Acquire Advertising.com

America Online, Inc. to Acquire Advertising.com Acquisition Will Provide Unmatched Opportunities for Advertisers June 2004 (Newstream) -- America Online, Inc., the world's leading interactive services company, on June 24 announced that it has signed a definitive agreement to acquire Advertising.com, Inc., a leading provider of results-based interactive marketing services, in a $435 million all-cash transaction. Combining America Online's advertising inventory with the Advertising.com network will provide advertisers with an unprecedented opportunity to reach more than 140 million Internet users [i] and will enable AOL to offer advertisers an expanded suite of customized solutions, including branding, paid placement, and multimedia delivered on a CPM or performance basis. Advertising.com works with more than 800 advertisers to optimize the performance of their online marketing campaigns. Advertising.com's proprietary ad delivery and optimization tools enable advertisers to increase and measure their return on investment. Advertising.com also works with over 1,500 online publishers by providing a large and consistent customer base for their available advertising inventory and by licensing its ad serving technologies. Jonathan Miller, Chairman and CEO, America Online, Inc., said, "Online advertising is showing very strong growth across the industry, and the acquisition of Advertising.com underscores AOL's determination to strengthen its competitive position. Advertising.com has built a profitable, scalable and highly attractive business. This acquisition is a strategic move that will bolster AOL's advertising business, building on the strides made in the past year." Ted Leonsis, Vice Chairman America Online, Inc., and President, AOL Core Service, said, "Advertising.com will extend our advertising footprint on the Web, giving us unparalleled reach, and allow us to serve our advertisers better with more efficient campaigns. This is an exceedingly talented group of people, who, in a very short time, have created a very sophisticated and successful model for allocating and optimizing advertising online and selling it through a pay-for-performance model. Advertising.com brings a new dimension to our advertising offerings, enabling us to more fully participate in the growth in performance-based advertising." Largest Third-Party Advertising Network Advertising.com operates the industry's largest third-party advertising network, reaching more than 110 million unique visitors monthly and over 70% of all U.S. Web visitors, according to comScore Media Metrix in May 2004. Advertising.com acquires ad inventory from Web sites, search engines and e-mail publishers and uses its proprietary AdLearn technology to optimally segment and allocate the inventory, based on its advertisers' objectives - such as lead generation, customer acquisition or product purchase. Advertising.com is growing rapidly and is profitable. Revenues increased almost 80% in 2003 to reach $132 million, and 2003 income from operations was $12.1 million. Advertising.com's optimization tools allow advertisers to plan, place, track and adjust ad campaigns in real time. Its AdLearn technology, which maximizes advertising revenues across the network, learns from the results of previous campaigns and gets smarter with each advertisement placed. As Advertising.com runs more ad campaigns, the technology becomes more adept at matching the ads with the right inventory on the network, at the right times, to reach the advertiser's specific objectives for the campaign. Similarly, as the size of the advertising network grows, Advertising.com's ability to reach the segments that will meet its advertisers' objectives increases. The acquisition complements AOL's Search business and CPM-based relationships by strengthening its position in the fast-growing pay-for-performance area of online advertising. Across the industry, performance-based media accounted for a greater share of advertising than CPM-based deals for the first time ever in Q4 2003. Advertising.com Chief Executive Officer Scott Ferber said, "We're looking forward to the opportunity to build on what we've accomplished - taking our company from startup to industry leader in six years - as part of America Online. We're excited about growing the size of our advertising network, continuing to provide advertisers with creative solutions that meet their needs, and helping AOL increase the value of their inventory." Acquisition Builds on AOL's Advertising Momentum In the past year, AOL has rebuilt its advertising business, growing ad revenue from $204 million in Q4 2003 to $214 million in Q1 2004 and achieving two consecutive quarters of sequential advertising growth for the first time since the year 2000. Michael J. Kelly, President, AOL Media Networks, said, "The acquisition of Advertising.com will enable us to better serve our customers. We will offer advertisers a full suite of customized solutions that will allow them to reach consumers in new, creative and targeted ways. We now have all of the pieces in place - premium inventory, a strong and growing search business, and the ability to deliver customized pay for performance programs. I'm very excited about the campaigns we'll be able to put together for advertisers." Advertising.com will remain in Baltimore and will be managed as a separate company reporting to Mr. Kelly. The company has more than 300 employees and operates principally in the United States, with operations in the United Kingdom, France, Germany, Norway, Sweden and Denmark. The transaction is expected to close in late summer of 2004, subject to various conditions including customary regulatory approvals. Media Conference Call America Online will hold a conference call to discuss the transaction with members of the media at 10:00 am Eastern Time, June 24, 2004. Top executives from America Online and Advertising.com will participate in the call. The telephone number in the United States is 888-391-6571. Passcode is AOL. International callers should call 1-517-319-9290. There will be a replay of the call beginning at 12:00 PM Eastern and available until Midnight. The number for the replay is 402-998-1453. No passcode is needed for the replay. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. About Advertising.com™ Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. It operates a large network consisting of advertising inventory purchased from Web, search engine and email publishers. Through this network, and its proprietary technologies, Advertising.com helps advertisers develop and execute marketing programs that generate measurable results. Caution Concerning Forward-Looking Statements This release includes certain forward-looking statements related to the pending acquisition that are within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, as well as other factors affecting the businesses of America Online, Inc. or Advertising.com, Inc. More detailed information about the factors may be found in filings made by Time Warner Inc. with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and quarterly report on Form 10-Q. Time Warner and America Online are under no obligation to, and expressly disclaim any such obligation to, update or alter the forward-looking statements, whether as a result of new information, future events or otherwise. --------------------------- Produced for AOL Time Warner/America Online NTWKS CONTACT: Jim Whitney America Online 703-265-1746 Robert Leonard Senior Manager, Public Relations, Advertising.com 410-244-1370 x11143 rleonard@advertising.com

Arizona High Tech Directory - Searched for: - gardening books

Arizona High Tech Directory - Searched for: - gardening books gardening books

Why Can t Google Read My Mind A Look at Personalized Search

Why Can t Google Read My Mind A Look at Personalized Search: "Why Can't Google Read My Mind? A Look At Personalized Search Brittany Thompson | Contributing Writer Several top search engines, including Google and Yahoo, are competing to make personalized search a reality. How long will it be before search engines are able to 'understand' - and, more importantly, how will personalized search affect your business? " Why Can t Google Read My Mind A Look at Personalized Search: "Why Can't Google Read My Mind? A Look At Personalized Search Brittany Thompson | Contributing Writer Several top search engines, including Google and Yahoo, are competing to make personalized search a reality. How long will it be before search engines are able to 'understand' - and, more importantly, how will personalized search affect your business? "

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PCAI Artificial Intelligence - Free eMagazine, White Papers, Demos, Products, Glossary, Links

PCAI Artificial Intelligence - Free eMagazine, White Papers, Demos, Products, Glossary, Links

Bill Austin Bloglines Subscriptions

Bill Austin Bloglines Subscriptions

Find.com - True Business Search

Find.Com - New Business Search Engine Find.Com - New Business Search Engine New Business Search Engine A new search engine focusing on business and industry was released earlier this week. Find.Com is a very interesting tool that seems to combine the "clustering" format of Vivisimo with the variety of a meta-crawler search tool. Owned by Empire Media of New York NY, Find.Com works with search-technology developer TripleHop Technology's enterprise search software, MatchPoint. Here is the explanation of the software and how the search tool works, copied directly from their About page: Find.com - True Business Search

Search engines rethink paid inclusion

Search engines rethink paid inclusion Search engines rethink paid inclusion By Stefanie Olsen CNET News.com June 23, 2004, 6:50 PM PT Search engines are rethinking a controversial practice of allowing marketers to buy their way into free Web search listings, or programs known as paid inclusion. Ask Jeeves, one of the largest Web search properties, said Wednesday it will phase out its paid-inclusion program altogether in the coming months after having trimmed it in February. The newly terminated service, called Site Submit, allows marketers to pay an annual fee of $30 to submit a Web address into its search engine. Industry leader Yahoo is also considering nixing certain fees for commercial Web sites that seek to ensure exposure in the site's free search results, according to several sources close to the company. Yahoo launched a service in early March that offers marketers swifter inclusion in its search index with both an annual flat fee for site review and a "per click" rate each time a visitor clicks on their listing in results. According to several search engine marketing executives, Yahoo has been considering doing away with the per-click fees on the grounds that many small and medium-size businesses have balked at the traffic tolls.

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Breast Cancer Research Stamp

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Garden Cut Worms

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Christmas Stockings - Handmade Christmas Stockings

Christmas Stockings Eight knitted Christmas Stocking Design ideas. There is a set of six original Christmas Stocking designs, one for each child, and two more which were added when the grandchildren came along.

search engine competition on the rise - Release the Hounds

search engine competition on the rise Release the Hounds Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers. Entrepreneur magazine - July 2004 By Mike Hogan Who knew back in 1995 how important the Web would become to our personal and professional lives? Who could even see last year how important Web search engines would become? Search had been a low priority—even a loss leader—for big Web portals like AOL, Microsoft MSN and Yahoo! Now search engines are bubbling over with new functionality and assuming a central role in Web life. They're attracting surfers in droves, making them a promising source of Web sales for entrepreneurs—even entrepreneurs without Web pages (more on that later). Relative newcomer Google deserves total credit. We've had search engines from the get-go—lots of them. But Google found a way to actually return relevant results

Content Wire - Home - Fresh Picks

Content Wire - Home - Fresh Picks PHP based search engine 25 Jun 2004 02:11 GMT New Module for Simian Simian systems has released a PHP based website search engine called SiteSearch Pro The technology, says the company, allows users of your website to search not only your web files, news stories and product database, but also any content from disparate file types that are saved on your web server including Word, Excel, Powerpoint, PDF, vCard, iCal, RTF,HTML, XML, MP3, and Photoshop (PSD) files.

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Could Search Sites Spawn Worms?

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Could Search Sites Spawn Worms? Could Search Sites Spawn Worms? Security firm warns that search engine data is a treasure trove for worms seeking vulnerable systems. Joel Strauch, special to PC World Thursday, June 24, 2004 Worm attacks are bad enough by themselves, but some experts warn of an even more devastating variation: one that strikes at the application level instead of targeting network infrastructure, and spreads to Web sites through Web-based search engines. Essentially, a smart worm could crawl into the data gathered by a search engine to identify the most vulnerable sites and target them, say some security experts and analysts. List of Victims "Search engines basically crawl Web sites and all their links, and categorize them,"

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Keyword Suggestions For: High Tech

Resources - Arizona High Tech Talent Partnership - High Tech Sites One of the top companies specializing in search engine optimization, SEO, Internet Marketing, and Integrated Marketing Solutions.

Wireless LAN Search

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World Famous Recipes Cooking Ring

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Garage Storage Cabinets by SLIDE-LOK Opens its Washington State Dealer Network

Garage Storage Cabinets by SLIDE-LOK Opens its Washington State Dealer Network Garage Storage Cabinets by SLIDE-LOK Opens its Washington State Dealer Network Welcoming Garage Solutions, Serving the City of Seattle, Washington and Storage Organizing Solutions Serving Bellevue, Shoreline, Washington SLIDE-LOK Dealers include Storage, and Organizing Solution Providers that Focus on Cabinetry, Carpentry, Closets, Flooring, Furniture, Home Security as well as the Home, the Office, and the Garage. Garage and Storage Professionals in these fields are encouraged to apply to join the fastest growing dealer network in the US - SLIDE-LOK – The Original Name In Garage Storage Cabinets.

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Love - Quotes - Love Quotes

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Stories - Writing Resources - Stories

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Worldwide Cookbooks and Inspirational and Motivational Sites

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Home Vegetable Gardening

Vegetable Gardening home vegetable gardening - Gardening and Gardens Books, Home Vegetable Gardening A COMPLETE AND PRACTICAL GUIDE TO THE PLANTING AND CARE OF ALL VEGETABLES, FRUITS AND BERRIES WORTH GROWING FOR HOME USE BY F. F. ROCKWELL

diabetic recipes at Yahoo Groups

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Wireless LAN Weblog

Wireless LAN Weblog Site: Wireless LAN Feed: RSS Feed Wireless LAN information and resources. News and opinions on wireless lan. High Tech Directory - Computers: Data Communications: Wireless

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Wireless LAN Resources

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Wireless LAN Resources Wireless LAN is a flexible data communications system implemented to extend or substitute for, a wired LAN. Radio frequency (RF) technology is used by a wireless LAN to transmit and receive data over the air, minimizing the need for wired connections. A WLAN (Wireless Local Area Network) enables data connectivity and user mobility. Wireless LAN Site Wireless LAN Wireless LAN Mailing List Wireless LAN Wireless LAN Top Sites List Wireless LAN A Wireless LAN is frequently used to augment and enhance a wired LAN network rather than as a replacement. Wireless LAN Weblog Wireless LAN Wireless LAN Forum (WLAN Forum) Online Threaded Discussion Groups WLAN

Tim Berners-Lee - Millennium Technology Prize

The father of 'www' finally gets his due Victoria Shannon/IHT IHT Monday, June 14, 2004 ... That is why some people think it is fitting - or about time - that he finally becomes wealthy, with the award Tuesday of the world's largest technology prize, the Millennium Technology Prize from the Finnish Technology Award Foundation. The E1 million, or $1.2 million, prize for outstanding technological achievements that raised the quality of life is supported by the Finnish government and private contributors. . "It was a very nice surprise," Berners-Lee said in an interview Sunday as three days of ceremonies began here. . But only one who conceived of the World Wide Web (originally, Berners-Lee called it a "mesh" before changing it to a "web"). Before him, there were no browsers, no hypertext markup language, no "www" in any Internet address, no URLs, or uniform resource locators. . Because he and his colleague, Robert Cailliau, a Belgian, insisted on a license-free technology, today a Gateway computer with a Linux operating system and a browser made by Netscape can see the same Web page as any other personal computer, system software or Internet browser. . If his then-employer, CERN, the European Particle Physics Laboratory in Geneva, had sought royalties, Berners-Lee believes the world would have 16 different "webs" on the Internet today. . "Goodness knows, there were plenty of hypertext systems before that didn't interoperate," Berners-Lee said. "There would have been a CERN Web, a Microsoft one, there would have been a Digital one, Apple's HyperCard would have started reaching out Internet roots. And all of these things would have been incompatible." . Software patenting today, Berners-Lee says, has run amok. In April, Microsoft was awarded a U.S. patent for the use of short, long or double-clicks on the same button of a hand-held computer to launch applications, according to a report earlier this month on eWeek.com. And Microsoft said last week it was appealing a $521 million judgment - the second-biggest patent-infringement award - won by a Chicago company called Eolas Technologies over plug-in applications in Internet browers.

Bill Austin

Resume of Bill Austin . Bill Austin Sites . Famous Quotes

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Who the Heck is Bill Austin? . Bill Austin in the Maricopa County Fair 2004 Exhibitor Handbook 7-1 . Bill Austin quoted in the newspaper

Bill Austin was one of the authors of this Bluetooth Security White Paper when he was Chairman of the Bluetooth SIG Security Experts Group. This copy on the Bluetooth SIG site ranks well for both Bill Austin and Bluetooth . Bill Austin on cellular safety and responsibility while driving . Bill Austin re: WAP Service Provider Business Model

An obscure Bill Austin reference in APCUG Reports October '98 "The Rapidly Changing Face of Computing. Another obscure reference: Whatever became of Industry Commentary Subscription Series (ICSS) Bill Austin Chair

Bad Car Again!

Bad Car Again! Auto Repair Consultation By Tommy The Auto Repair Man Sessions Hey, Do-it-your-selfer! Are you mechanically inclined and have some tools? Bad Car Again Automotive Consultant Weblogs Page Mom's Home Cooking Mom's home cooking includes recipes, cooking topics, information and shopping links. Link Partners Arizona - High Tech Directory AZ High Tech Directory Arizona Tech - Search

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Garage Storage Dealers Wanted! - Garage Storage Cabinets by SLIDE-LOK

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Garage Storage Dealers Wanted! - Garage Storage Cabinets by SLIDE-LOK - Garage Systems Distributors Wanted! Garage Cabinets Installers wanted! PRESS RELEASE: Slide-Lok Garage Storage Cabinets Announces Opening of Garage Cabinets Dealer and Distributor Program PRESS RELEASE: SLIDE-LOK Garage Storage Cabinets Expands its East Coast Dealer Network with the Addition of Garage Outfitters in Massachusetts, and Completes its Dealer Network in Connecticut with the Addition of Garage Storage Solutions - SLIDE-LOK Continues Seeking Applications from Professional Garage Storage Professionals in the United States and Canada PRESS RELEASE: SLIDE-LOK Garage Storage Cabinets Completes San Francisco Bay Area Dealer Network, and Continues Seeking Professional Garage Storage Dealers to Complete its Network in All 50 United States and Canada Dealers and Distributors Wanted. Become an Authorized SLIDE-LOK Dealer

East Valley Living in Phoenix Arizona

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Famous Quotes Sites and Famous Recipes Sites

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Wireless VOIP Not Ready for Prime Time

Wireless VOIP Not Ready for Prime Time Wireless VOIP Not Ready for Prime Time By Matthew Broersma June 10, 2004 LONDON—Enterprise might already be using voice over wireless LAN, but the technology is still far from perfect, admitted networking and telecom executives at this week's VON Europe conference here.

Search engines 'not as popular as porn' - ZDNet UK News

Search engines 'not as popular as porn' - ZDNet UK News Search engines 'not as popular as porn' Reuters June 04, 2004, 12:55 BST Online porn sites attract three times as much traffic as top search engines, according to a Web statistics firm Online porn sites get about three times more visits than the top Web search engines, including market leader Google, a research firm says. Visits to the top three Web search engines -- which virtually dominate their sector -- accounted for 5.5 percent of all Internet visits by US users during the week ending May 29, said Hitwise, a California-based company that tracks such activity.

KRT Wire | 06/07/2004 | Glad You Asked: How search engines work

KRT Wire | 06/07/2004 | Glad You Asked: How search engines work Search engines do something else when you punch in a search. They ask, "What is this person really looking for?" There are often thousands - perhaps millions - of responses to a search engine query. A search engine wants to show you the best ones first. But how does it prioritize? A big search engine like Google includes perhaps 100 factors to decide this. A few are: _How often the search terms appear in a page. _Whether search terms are in the title of the page. _How popular a page is, based on the number of other pages that link to it.

Top 10 Search Engines/ Directories: Users Vote at About.com

Top 10 Search Engines/ Directories: Users Vote at About.com Top 10 Search Engines & Directories From Paul Gil, Your Guide to Internet for Beginners. 'So what is your favorite search engine or directory?' is the question we asked 181 people in an informal focus group.

Traffix expands Web marketing business

Traffix expands Web marketing business Traffix expands Web marketing business By JULIE MORAN ALTERIO, DAVID SCHEPP and JERRY GLEESON THE JOURNAL NEWS (Original publication: June 11, 2004) Traffix Inc., operator of the online dating site iMatchup.com, has agreed to buy a company with expertise in search engine marketing. Pearl River-based Traffix said yesterday that it will pay $5.43 million in cash and stock to purchase SendTraffic.com. SendTraffic.com helps its clients market their offerings using search engines, including measuring how many clicks a listing generates and providing listing feeds to search engines.

Search Engine Optimization Should be an Integral Part of the Public Relations Consultancy Service Package

Search Engine Optimization Should be an Integral Part of the Public Relations Consultancy Service Package, says PR Firm Fame Publicity In the Internet age, a press release is no longer just a press release – it must also increase your company's visibility on the worldwide web. The Internet has given an entirely new dimension to the public relations profession, and businesses throughout the world should be demanding that their PR people gain them increased visibility on the worldwide web in addition to editorial coverage in the traditional media. Ayrshire, Scotland (PRWEB) June 11, 2004 -- In the Internet age, a press release is no longer just a press release – it must also increase your company's visibility on the worldwide web. The Internet has given an entirely new dimension to the public relations profession, and businesses throughout the world should be demanding that their PR people gain them increased visibility on the worldwide web in addition to editorial coverage in the traditional media. So says Murdoch MacDonald, managing director of dynamic new Scotland PR consultancy Fame Publicity Services. A company's website can be it's most powerful and influential interface with all of its various publics – shareholders, staff, customers, suppliers, etc. But instead it can be worse than useless, a waste of money, time and cyberspace if it is virtually invisible to the outside world as a result of a lack of search engine optimization. Search engine optimization (SEO) is a science in itself, which must be left to the experts in the field, and not confused with the public relations profession. But PR people can and must make a vital contribution to a company's ongoing search engine optimization process. SEO is the process of promoting a business and its products and services online in order to achieve better search engine rankings for relevant, targeted key phrases. Search engine ranking is important for most businesses because more and more people are using the Internet in order to source suppliers of the goods and services that they require. And it is estimated that 85% of Internet customers use search engines and directories in order to facilitate their search. This means that people keying in (for example) "search engine optimization" are probably predisposed to buying search engine optimization services, and are therefore, to use the salesman’s jargon, "qualified leads". But research also indicates that these potential customers will not look beyond the first one or two pages of search engine results. Which makes it absolutely vital to second-guess the customer and correctly identify the key words and phrases that he or she is going to type into the search engine when looking for the goods or services that you have on offer, and for your website to attain the highest possible search engine results page listing for those key words or phrases. These key words and phrases must then be incorporated into the title, meta tags and body copy of your website, and this begins the process of search engine optimization. Public relations practitioners can play a vital role in assisting the search engine optimization process by prominently incorporating these same key words and phrases into the body copy and (even more importantly) into the headlines of all press releases and other announcements that the company makes to the public. There is more to it than that, of course. But Murdoch MacDonald maintains that a well-crafted press release by a PR expert with the Internet in mind can make a significant difference to a company's visibility on the vital search engine results pages. As Dr Michael Gray, managing director of search engine optimization specialists Web Age points out: "The customer is already looking for your product or service by the time he hits your page. The important thing is to make sure he hits your page." And to prove the point, Fame Publicity Services is offering companies worldwide the opportunity to have a trial press release scripted, distributed and crafted with the Internet in mind for the special price of $449 or £249 sterling. Fame Publicity Services Fame Publicity Services was set up in October last year by Murdoch MacDonald and his wife Lilian. A graduate of Magdalene College, Cambridge, Murdoch has over 30 years experience in PR, advising many of the top companies in Scotland. He is also a freelance journalist and broadcaster.

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