Santy worm now targets Yahoo and AOL

NewsFromRussia.Com Santy worm now targets Yahoo and AOL Santy worm now targets Yahoo and AOL 01:18 2004-12-29 Days after Google Inc. took action to thwart the new Santy worm, security companies warned that variants have begun to spread using Google and other search engines. The Santy worm surfaced a week ago as bulletin board Web sites found their pages erased and defaced by the worm's text. The worm, which spread by targeting pages that used vulnerable versions of PHP Bulletin Board software, used Google to locate those pages, says San Francisco Chronicle. According to the Washington Times, a new Internet worm dubbed the Santy worm targets U.S. search engine Google and other search engines, p2pnet.net reported Tuesday. Chicken Recipes Mailing List Chicken Recipes Chicken Recipes - Cooking Chicken - Recipes Chicken - Poultry Recipes Chicken Recipes Chicken Recipes Chicken Recipes Chicken Recipes Chicken Breast Recipes Chicken Breast Recipes Chicken Casserole Recipes Chicken Casserole Recipes North American Vending Machines DUI Insurance and DWI Insurance Casserole Recipes Casserole Recipes Fried Chicken Recipes Fried Chicken Recipes Chicken Recipes Chicken Recipes Mailing List

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WebPosition Finds Amazon Tops the Search Engines among Major Retailers for this Year's Hottest Holiday Toys

WebPosition Finds Amazon Tops the Search Engines among Major Retailers for this Year's Hottest Holiday Toys Study Finds Amazon, Sears, Target and Wal-Mart Rely on Sponsored Search More than Organic Search December 2004 (Newstream) -- WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), on December the 14th unveiled results from its first WebPosition® Search Ranking study of how four major retailers that sell five of this year's hottest holiday toys are using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to attract online visitors. Top-level findings, revealed at the Search Engine Strategies Conference & Expo, indicate that Amazon's visibility in both organic results and sponsored search results were the highest, with an organic Visibility Percentage more than twice that of the other retailers. Wal-Mart, Target, Sears and Amazon were analyzed using WebPosition® Gold to determine the visibility these web sites have in organic and paid search results on Google, MSN, Ask Jeeves, Teoma and Yahoo! Web Results for five toys included in USA Today's 'Hot Dozen' toys: "Cabbage Patch Kids", "Bratz Tokyo-A-Go-Go Dance N' Skate Club", "E-L-M-O", "Balloon Lagoon" and "Ms. Pac-Man TV Games" (Source: Toy Wishes magazine, October 2004). Results indicate that as a group the retailers are more than twice as visible in sponsored search results (73.87%) as they are in organic search results (35.87%). Amazon was found to be the most visible among all sites in organic search engine listings for the targeted keywords with an organic Visibility Percentage of 34.67%, followed by Wal-Mart at 14%, Target at 7.33% and Sears at 3.87%. Visibility Percentage is a reflection of a site's positions within the first three pages of search results for its targeted keywords and search engines. For example, a site that has #1 organic search positions for all of its targeted keywords in all search engines examined would have an organic Visibility Percentage of 100%. When WebPosition analysis included sponsored search listings, visibility increased across all retailers with Amazon rising to 52%, followed by Wal-Mart at 39.73%, Sears at 16% and Target at 13.6%. The data suggests that retailers are using sponsored search listings to achieve high positions for these products, often in the absence of high organic search positions. "It's well known that unless your site appears within the first three pages of search results for a given term, only a small percentage of web searchers will find you," said Fredrick Marckini, CEO and founder, www.iprospect.com firm, iProspect. "While organic listings are certainly the goal for many companies, sponsored search listings guarantee visibility with a position equivalent to what they are willing to pay. This is why it's critical for marketers to understand the ROI driven by specific paid and organic search terms, and to work to increase their organic positions over time." According to The iProspect Search Engine User Attitudes Survey, web searchers find non-paid listings to be more relevant than paid listings on commercial searches, with 60.5 % deeming organic results as more relevant versus 39.5% favoring paid listings across all search engines (March 2004). "While this study is a snapshot of SEO and SEM performance for a handful of products, the finding of major retailers relying on paid search to augment their organic search listings holds true with what other studies have found," said Jason Palmer, vice president of product management and product marketing, WebTrends. "Since competition for paid keywords will only increase, it's critical for sites to utilize rankings and recommendations such as those provided by WebPosition to increase their organic visibility." WebPosition has published the Top 5 Tips for Successful Search Engine Marketing in a recent edition of its MarketPosition newsletter at www.marketposition.com/mp-1004.htm. Methodology This is merely a sampling of how these leading retailers are using SEO and SEM techniques for a small group of products. The analysis focused solely on five toys using only the official product names as keywords. WebPosition Gold produced search rankings for the five hot toys for each of the retailers examined using the manual query setting in its Reporter module. Visibility Percentage reflects a site's overall visibility for all the keywords and all search engines examined, providing a higher-level understanding of search effectiveness than search rankings alone can provide. A data snapshot was taken on December 9, 2004, to compile these findings. About WebPosition Gold WebPosition Gold 3 optimizes a web site's relevancy, visibility and overall performance with search engines, by enabling businesses to understand how their sites perform for various keywords and what they can do to achieve higher search positions on each of the major search engines. With WebPosition Gold 3, WebTrends offers organizations solutions for managing the entire Search Engine Optimization (SEO) process: organizations can conduct keyword research through the integrated Wordtracker service, increase visibility and improve search engine positions with WebPosition Gold, and understand conversions and revenue from paid and organic search terms with WebTrends® On Demand and software solutions. About WebTrends As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com. About NetIQ NetIQ Corp. (Nasdaq: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. Historically focused on managing Windows-based applications, NetIQ now delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and web investments. 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Forbes.com: Does Geico Own 'Geico' Or Does Google?

Forbes.com: Does Geico Own 'Geico' Or Does Google? Does Geico Own 'Geico' Or Does Google? Dan Ackman, 12.13.04, 10:18 AM ET NEW YORK - Geico doesn't mind you Googling Geico, but when you do, it wants Google to tell you about Geico, not Allstate or AIG. More From Dan Ackman This is the crux of a lawsuit going to trial today in Virginia pitting the car insurer, a subsidiary of Berkshire Hathaway (nyse: BRKa - news - people ), against the search engine that says it wants to organize the world's information, information on car insurance included. Geico sued Google (nasdaq: GOOG - news - people ) in May claiming trademark infringement. The insurer says Google links ads from Geico's rivals to searches for "Geico" itself. This sending of Geico hunters to destinations apart from Geico hurts Geico, Geico says. But Google says what it does is perfectly legal, a form of "fair use" that does not violate Geico's intellectual property. It says that Geico may own Geico, but the word "Geico" is up for grabs. This form of fair use is big business for Google. It makes the bulk of its revenue, which was $806 million in the third quarter, from selling ads that are targeted to search results. Thus, a search for "Geico" leads to Geico on the left side of the screen, but on the right side, there are "sponsored links" to AIGauto.com, onlinemarts.com and cheapercarinsurance.com. Google went public in August, raising $1.67 billion and its stock has soared since then. The suit raises novel legal claims. But in heading for trial, Geico has already won a partial victory as Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia this August refused to throw it out on legal grounds. The suit was originally against Overture as well. But Overture settled earlier this month, leaving the more alliterative battle, Geico v. Google, the only case on trial. Intellectual property law experts are skeptical about Geico's chances. "The case law in this area is very primitive and unformed," says Susan Crawford, who teaches cyberspace law at Cardozo Law School. But Google, she adds, has "very strong arguments" as there is simply no confusion created that would undermine Geico's mark. Insurance Quotes Phoenix Arizona Real Estate MLS Listings World Famous Recipes

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WebTrends Breaks Down Marketing Silos with ExactTarget Technology Partnership

WebTrends Breaks Down Marketing Silos with ExactTarget Technology Partnership Industry's First Integrated Email-Web Analytics Solution to Provide Marketers Complete, Real-Time, Visual Insight November 2004 (Newstream) -- WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), and ExactTarget, an on-demand email software provider servicing more than 2,800 customers, on November the 15th announced a technology partnership that gives customers unprecedented insight into the performance of email campaigns. The ExactTarget-WebTrends integrated solution provides email marketers with one comprehensive, straightforward view of how respondents react to specific creative elements within the email and the web site. Using the visual overlay solution in WebTrends® 7 called WebTrends® SmartView, complete campaign metrics such as clickthroughs, cart additions, conversions and revenue are superimposed directly on every email link. Marketers can easily understand what's working and what's not by simply clicking the WebTrends SmartView button within the ExactTarget interface to gain instant access to their complete results displayed on top of their email creative. According to Joel Reimer, manager of Interactive Marketing at The Scotts Company, the world's leading supplier of consumer products for lawn and garden care, the ExactTarget-WebTrends technology partnership creates the potential for a new level of understanding with respect to integrated consumer touch points. "The objectives we've outlined for our web site and our e-mail marketing programs are the same: to develop relationships with consumers, reinforce loyalty to our brands, and ultimately drive sales; and it's an integrated effort," said Reimer. "For the first time, we'll be able to measure the effectiveness of these touch points and analyze consumer behavior in an integrated manner." "Integrating WebTrends web analytics solutions with ExactTarget email solutions is a vivid example of our relentless focus to accelerate the time to business value for our customers by providing them with the most complete, easy to use analytics for their most important marketing efforts," said Greg Drew, general manager of the WebTrends business unit. "The ExactTarget team matched our dedication to make this the easiest and most actionable solution on the market today, so that customers can focus on optimizing their campaigns, rather than spending precious time integrating email metrics and web analytics-we've done it for them." Beyond Clickthrough to Conversion The ExactTarget-WebTrends technology partnership also provides email marketers the industry's most sophisticated scenario analysis, allowing them to pinpoint both email and on-site conversion issues and identify appropriate actions needed to improve results. WebTrends Scenario Analysis lets marketers create their own scenarios to visually analyze the conversion behavior of email respondents, from email open to completed checkout and resulting revenue. By examining how email respondents move through web site conversion scenario steps, including the abandonment paths taken, marketers can optimize email creative, landing page effectiveness and calls to action in order to increase conversion rates. From Revenue to ROI Email marketers can now for the first time easily integrate email metrics, web metrics and cost data in order to thoroughly understand campaign effectiveness, using WebTrends® SmartReports for Microsoft® Excel®. Marketers are now able to access more mature, useful metrics such as Revenue per Opened Email or Cost per Sale, leveraging seamless email and web metrics updates through SmartReports. Metrics from other marketing campaigns-both online efforts such as search engines, as well as traditional efforts such as direct mail-can be integrated into a single SmartReport or viewed in a standard WebTrends campaign report for side-by-side comparisons of campaign effectiveness and ROI. More Precise Segmentation and Targeting In addition, the ExactTarget-WebTrends technology partnership makes it easier for marketers to target their subsequent email marketing campaigns based on past visitor behavior, rather than just demographics. For example, a person who browses a site but does not make a purchase can be sent a different email offer than a person who abandons an online shopping cart, to encourage desired behaviors and increase conversion. "The goal of all organizations is a closer relationship with their customers, and together ExactTarget and WebTrends make it easier to achieve this," said Chris Baggott, chief marketing officer of ExactTarget. "Our relationship with WebTrends brings even more value to our customers by giving them the insight to instantly see how their emails are performing with their subscribers. This instant feedback and detailed insight allows our customers to make necessary changes to their campaigns to achieve the best ROI possible." Availability The ExactTarget-WebTrends integrated solution will be available in December, and sold by both WebTrends and ExactTarget's sales teams and select partners. For more information, visit www.netiq.com/webtrends/products/webtrends/exacttarget.asp. About ExactTarget ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and nearly 2,800 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester WaveTM report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to www.exacttarget.com. About WebTrends As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com. About NetIQ NetIQ Corp. (NASDAQ: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. In addition to managing Windows-based applications, NetIQ delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and Web investments. NetIQ products are sold worldwide, directly and through a network of authorized NetIQ distributors and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash.; and Galway, Ireland. For more information, please visit the company's web site at www.netiq.com or call (888) 323-6768. NetIQ and WebTrends are trademarks or registered trademarks of NetIQ Corporation in the United States and other countries. All other trademarks mentioned are the property of their respective owners. The information in this press release does not constitute, and should not be construed as, a promise or commitment by NetIQ to develop, market or deliver any particular product, feature or function. Promises or commitments to deliver any specific product, feature or function are only valid if made in a legally binding contract. The timing and content of NetIQ's future product releases could differ materially from the expectations discussed herein. NetIQ reserves the right to change its product plans or roadmap at any time, without obligation to notify any person of such changes. --------------- Produced for NetIQ Corp. Fireplace Mantels Scottsdale Dentist Vending Machines Project Management Training

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PCWorld.com - Microsoft Rolls Out MSN Search Beta Microsoft Rolls Out MSN Search Beta Software giant says the final version will be available next year. Juan Carlos Perez, IDG News Service Thursday, November 11, 2004 A beta version of the search engine Microsoft is developing went live Thursday, offering users an interface and a set of features that make the product begin to resemble established search engines from competitors Google, Yahoo, Ask Jeeves, and America Online. Advertisement Microsoft had released a less-developed version of the MSN Service for public tryouts in July. That was simply a search box without special features or functionality, and it returned results grabbed from an index of about 1 billion documents, a Microsoft official says. But the beta version released Thursday has an index of over 5 billion documents and lets users narrow and customize their queries in a variety of ways, says Justin Osmer, an MSN Search product manager. The beta of MSN Search is available at beta.search.msn.com. The MSN Search service is expected to be ready in final release in 2005 and will eventually replace the search engine technology that Microsoft currently licenses from Yahoo to power the MSN portal's search feature, he says. "Our overall goal with this beta and eventually with the final product is to help users find whatever information they want faster," Osmer says. Vending Machine Business Project Management and Leadership Skills Training

Alternative Search Engines Receiving Much Hype, but the Giants Still Dominate; Hitwise Featured at AD:TECH NYC Conference and Exposition

Alternative Search Engines Receiving Much Hype, but the Giants Still Dominate; Hitwise Featured at AD:TECH NYC Conference and Exposition AD:TECH New York 2004 NEW YORK--(BUSINESS WIRE)--Nov. 8, 2004--Despite recent publicity of several alternative search engines, as well as general excitement for the broader search industry, search traffic and its growth still resides largely with the major engines. According to Hitwise, the world's leading online competitive intelligence service, one in every fourteen visits to the Internet by U.S. Web users goes to the top 10 search engines, a seven percent increase when compared to the same period a year ago (week ending Nov. 1, 2003). "This increasing concentration of traffic among the top search engines, particularly Google and Yahoo! Search, is indicative of the brand equity they've built over the years," said Bill Tancer, Vice President of Research, Hitwise. "This phenomenon is underscored by the ubiquity of the larger engines in nearly every demographic and psychographic group in the Hitwise reports." Newcomers Garner Hype, But Have Yet to Claim Mass Audiences Five relatively new search sites (www.vivisimo.com, www.clusty.com, www.alltheweb.com, www.a9.com and www.snap.com) have received significant publicity recently, but they collectively claim only one-tenth of a percent of total visits to the Search Engines and Directories category, and each ranked below 75 according to market share. "The market share of these search sites may be small, but it's important to note that Google itself was in such a position not too many years ago," said Tancer. "The challenge for the smaller players that want to become mainstream search portals is to gain mindshare and ultimately deliver the most relevant search results." Visitor market share has remained relatively flat for these five sites during 2004, with the exception of Amazon.com's www.a9.com. It entered the Hitwise reports the week ending April 17, 2004 and its market share has since skyrocketed by 1,150 percent, driven largely by Amazon-related promotions. Amazon.com delivered 43 percent of www.a9.com's traffic the week ending Oct. 30, 2004. Newcomer Search Sites Deliver Less Shopping Traffic Compared to mainstream search sites like Google and Yahoo! Search, the five newcomers above tend to deliver a slightly lower percentage of traffic to shopping and classifieds sites - indicating lower levels of paid search listings. While four newcomers delivered between seven and eight percent of visits to shopping and classifieds the week ending Oct. 30, 2004, Google, Yahoo! Search and MSN Search each delivered approximately 10 percent of their traffic to the category. The exception was www.a9.com, which delivered 18 percent of its traffic to shopping and classifieds sites, largely influenced by the affiliation with Amazon.com. Hitwise Featured at AD-TECH Conference & Exposition in New York Please visit Hitwise executives at AD:TECH: -- Bill Tancer, vice president of research for Hitwise, will be a featured panelist at 11:15 AM on Wednesday November 10, 2004 at the session titled "Reaching Consumers Across Media Channels." -- Hitwise executives will also be present during the entire conference in the exhibitor hall (tabletop #17) to provide more information on the company's e-commerce intelligence services. Contact: For media inquiries or to schedule an analyst interview, please contact Lizzie Babarczy: press@hitwise.com; (212) 331-1283. About Hitwise: Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com. Famous Quotes Famous Quotes

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Missing Iraqi Weapons - Fastest Riser in Hot Buzzword List; bin-Laden al-Jazeera Tape Makes Little Headway

Missing Iraqi Weapons - Fastest Riser in Hot Buzzword List; bin-Laden al-Jazeera Tape Makes Little Headway ‘Missing Iraqi Weapons’ is the fastest riser according to The Global Language Monitor’s special pre-Election PQ Index (Political-sensitivity Quotient) of Hot Political Buzzwords released earlier today. Kerry ‘flip flop/flopping’ is the second biggest mover, rising 3 places to No. 5. Even with accelerators built into the PQ Index to weight events of the two weeks preceding the election more heavily, the ‘bin-Laden al-Jazeera’ tape remains outside the Top Twenty. Danville, CA (PRWEB) November 1, 2004 -- ‘Missing Iraqi Weapons’ is the fastest riser according to The Global Language Monitor’s special pre-Election PQ Index (Political-sensitivity Quotient) of Hot Political Buzzwords released earlier today. Kerry ‘flip flop/flopping’ is the second biggest mover, rising 3 places to No. 5. References to ‘Mary Cheney’ take the top spot, up some 1400% for the month, while ‘Bush as a Conservative’ comes in at No. 2 and the Dan Rather 'Bias" reference, though still strong, falls two spots to No. 3. The PQ Index is a proprietary algorithm that tracks politically sensitive words and phrases in the print, electronic media and on the Internet (www.LanguageMonitor.com). The recent Osama bin-Laden tape that aired on Qatar’s al-Jazeera network has, thus far, made little impact on the PQ Index — though its repercussions in events to unfold over the next seventy-two hours remain to be seen. Even with accelerators built into the PQ Index to weight events of the two weeks preceding the election more heavily, the ‘bin-Laden al-Jazeera’ tape remains outside the Top Twenty. “The combination of the rise of ‘Missing Iraqi Weapons’ and the appearance of the bin-Laden video seems to indicate that the missing explosives issue actually works in Bush's favor since it appears to underscore the President's war rationale: the USA is at war, and under attack, and that explosives that can be used for WMDs and pre-cursers for those very same WMDs were widespread in pre-War Iraq,” said Paul JJ Payack, President of the Global Language Monitor. “In the final hours of the campaign, we are witnessing the impact and staying power that the internet – and blogosphere -- have had upon the campaign’s dialogue, discourse and direction,” said Payack, “greatly extending the life of specific stories, such as that concerning the Swift Boat controversy or Fahrenheit 911, thereby greatly diminishing the impact of the 24-hour news cycle.” (For more information on the Demise of the 24-Hour News Cycle, go to http://www.LanguageMonitor.com.) ‘Kerry Flip Flop/Flopping’ moved to its highest position yet at No. 5, and the 'Mary Cheney' issue has shown surprising staying power in the final weeks of the campaign. ‘Colossal Error’ (No. 9), ‘Global Test‘ (No. 16), and ‘Mary Cheney,’ were the top three political buzzwords to emerge from the Presidential Debates, though all three trailed ‘Dan Rather Bias’ (as well as the Bush Conservative, No. 2, and Kerry Liberal, No. 4, labels). Kerry as a Liberal (usually used in the pejorative sense) outpaces Bush as a Conservative (usually used in a complimentary manner) in growth -- though it falls behind in the actual ranking. ’Colossal error’ was Senator Kerry’s description of President Bush’s decision to ‘rush-to-war’ (No. 31), and ‘global test’ was his description of the bar he would set before committing the US to ‘pre-emptive strikes’. Both Kerry and Edwards cited the sexuality of the vice president’s daughter in their debates, a move widely viewed in the subsequent polls as ’politically motivated’ and 'gratuitous'. The biggest losers were ‘Global test’, falling seven places to No. 16, ‘rush to war’ falling nine spots to No. 31 and Clinton’s ‘My Life’ from Nos. 15 to 21. Also falling out of the Top Twenty, was ‘economic recovery’ evidently losing steam as an issue, falling from No. 18 to No. 22. The November PQ Index with comments and key factors follows. 1. Mary Cheney Comment: An unnecessary diversion for the Kerry camp Factor: Up 1400% for the month Last month: No. 13 2. Bush Conservative Comment: Seen as a badge of honor Factor: Up 40% for the month Last Month: No 2 3. Dan Rather “Bias” Comment: The tipping point for the entire ‘liberal bias’ issue Factor: Up over 30% for the month Last Month: No. 1 4. Kerry Liberal Comment: Seen as a pejorative Factor: Up over 75% for the month Last Month: No. 3 5. Kerry as Flip-flopper Comment: Highest ranking of the campaign Factor: Up over 50% for the month Last month: No. 8 6. Likeability Kerry Comment: Falls one spot from last Index Factor: Though up some 50% for the month Last Month: No. 5 7. Missing Weapons Comment: Seems to strengthen Hussein peril claim Factor: Up 200% for the month Last Month: Not Listed 8. Michael Moore Fahrenheit Comment: Continues slow descent Factor: Down 25% since July Last Month: No. 6 9. Colossal Error Comment: Kerry’s judgment on Iraq Factor: Up 45% for the month;losing ground in the Index Last Month: No. 4 10. Bush or Kerry as Liar! Comment: Back in Top Ten Factor: Kerry surprisingly at 40% since it began with attack on Bush Last Month: No. 11 11. President Reagan Comment: Continues unabated in the background Factor: Down 10% for the month Last Month: No. 9 12. Political Incivility Comment: Cheney, Heinz-Kerry, et al. combined here Factor: Up 10% though Mary Cheney remark is tallied separately Last Month: No. 12 13. Likeability Bush Comment: Bush is back as a ‘regular guy’ Factor: Up 100% for the month Last Month: No. 14 14. Swift Boats Comment: An ‘August Surprise’ reminiscent Willie Horton Factor: Still strong but out of the Top Ten Last month: No. 10 15. Behead/Beheading Comment: Reverberating as awful background Factor: Tragically, up 40% for the month Last month: No. 16 16. Global Test Comment: Captures Republican faithful’s worst fears Factor: Up 30% in 30 days Last Month: No. 7 17. NY Times editorial on Bush’s ‘Freudian Slip’ Comment: Interesting comment from ‘The Paper of Record’ Factor: Still resonating in the Blogosphere; up two spots Last Month: No. 19 18. Red States/Blue States Comment: Voters finally crack the pundit’s code Factor: Up 1000% for the year Last Month: No. 20 19. Iraq Sovereignty Comment: Fading as an issue as Iraqis fall in combat Factor: Down over 40% since peak in July Last Month: No. 17 20. Bush the Misleader Comment: The Kerry/Edwards mantra: mislead, misled, misleading Factor: Up five spots in month Last Month: No. 25 About The Global Language Monitor The Global Language Monitor documents, analyzes, and tracks the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on language trends and their subsequent impact on politics, culture and business, including the PQ (Political-sensitivity quotient) Index, analysis of media coverage of the 2004 Summer Olympics, the Republican National Convention, Workplace lingo, HollyWordsä, Telewordsä, the English Language Wordclockä, among many others. The GLM has been cited by CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, The National Post, The Sydney Morning Herald, The BBC, the Australian Braodcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents. The GLM is supported by a worldwide assemblage of linguists, professional wordsmiths, and bibliophiles to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices, and their impact on the various aspects of culture.

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Losing Profits on Pay-Per-Click Search Engines TV Advertising Is a Cost- Effective Alternative

Losing Profits on Pay-Per-Click Search Engines TV Advertising Is a Cost- Effective Alternative Tuesday October 19, 6:02 am ET TEMECULA, Calif., Oct. 19 /PRNewswire/ -- Although praises of pay-per-click advertising on search engines is on the rise, profitability is becoming increasingly difficult to achieve according to a leading direct response television advertising agency. According to Joseph Gray, CEO of REVShare, competition and click fraud can be profit killers in the search engine space. However, these aren't issues for companies engaging in pay-per-call television advertising. "With pay-per-click, advertisers have to constantly outbid each other just to rise above all the competition on the page," says Gray. "With pay-per-call television, the advertiser has the audience all to itself for 30 or 60 seconds and only pays a fixed rate for qualified customer leads, not just site traffic." The rising cost of clicks on search engines isn't the only drain to advertisers' profits. Click fraud, artificial clicks on paid listings caused by competitors or search engine affiliates, also cuts profit margins. "Clicks are easy to manufacturer on the web," notes Gray. "However, thanks to ANI technology it is virtually impossible to fake phone calls since the origination phone number of the lead is always known. Corporate advertisers are better protected from inflated costs through pay-per-call TV advertising." Some companies in highly-competitive industries can no longer afford to promote their business on pay-per-click search engines. According to Gray, these include companies that target broad consumer segments by bidding on keywords such as "refinance," "life insurance," "credit counseling" or "home loan." For example, the keyword "credit counseling" is $15.00 or more per click for the top listings on Overture. At an estimated 10-to-1 click-to-lead conversion, a lead could average $150.00 or more. Gray notes that the credit counseling category is averaging well under $40.00 on a pay-per-call television basis. Pay-per-call television advertising also delivers a high volume of leads; REVShare's top five clients generated over 371,433 leads in 2003. As television's largest broker of performance-based advertising, REVShare (http://www.REVShare.tv) brokers guaranteed media on over 600 stations, the majority belonging to networks such as ABC, NBC, CBS, and FOX. REVShare will reveal strategies for PPC success at the November AD:TECH and Promo Expo conferences. -------------------------------------------------------------------------------- Source: REVShare

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Affini Search Engine Executives Launch New Service to Protect Identity and Privacy on the Internet

Affini Search Engine Executives Launch New Service to Protect Identity and Privacy on the Internet SARATOGA, Calif.--(BUSINESS WIRE)--Oct. 20, 2004-- Affini: A Network of Trust(TM) to Combine the Best of Spam-Free Email, Search and Targeted Online Advertising Affini: A Network of Trust(TM) today launched its initial phase of service as the first easy-to-use, complete solution to the spam problem -- one that empowers both recipients and senders of desirable email communication -- while safeguarding identity and privacy. Under development for over 18 months by a team of messaging, security, and search experts, Affini combines proprietary search and email technology with the principles of free market economics. Affini offers the first true business solution to the biggest problem of the Internet -- spam -- which has frustrated an industry and a public too focused on technical and legal solutions. A Business Solution to a Technical and Legal Problem Affini founder and CEO William I. Chang, Ph.D., was the former CTO and Vice President of Strategy of the Internet search engine Infoseek which became a part of Disney's GO Network. Dr. Chang and his close advisor, ReplayTV founder and former Napster CTO Eddie Kessler, together hold eleven issued and four pending patents and an unmatched experience growing Internet companies to tens of millions of users. "What is needed is an entirely new way of looking at the problem," according to Dr. Chang, who first conceived the idea in early 2003. Affini will filter email by allowing only messages from identified and approved senders. In addition, members can opt-in to receive highly targeted commercial messages, for which they receive a small fee, charged to the sender as a deterrent to spam. Legitimate senders, individual or commercial, will offer the price of a phone call or postcard to successfully reach Affini members. Spammers will not identify themselves and are unwilling to pay reasonable fees to send their messages. Restoring Integrity to Email and the Internet by Identifying Senders A key prerequisite to applying the forces of market economics is identifying the players and holding them accountable for their acts. Members of Affini: A Network of Trust establish their Internet identity as legitimate senders of email, and require sender identification from those who wish to contact them. Affini members play a key role in building a strong Network of Trust by vouching for friends, family, colleagues, and other trusted senders, including mailing lists and company domains. The Affini reputation of members as well as nonmembers will become an enabling factor in stopping spam for everyone. "Affini is really applying the Golden Rule - if you wish to have your rights respected by others, then you must respect their rights too," said Kessler. "If enough people sign up to identify themselves and vouch for their friends, someone who refuses to be identified will be left out. This will revolutionize the Internet to everyone's benefit, except the spammer's." A Future Internet That is More Safe, Connected, and Useful Affini has addressed not only the challenging task of stopping spam from reaching recipients, but the far more devastating collateral damage due to spam: trust on the Internet has been decimated; many people have abandoned their long-held email addresses, or else adopted over-zealous spam filters. As a result, it has become increasingly difficult and often impossible to find and reach people using the Internet, leading to lost opportunities such as jobs. By making it safe to have one's email address known publicly, and by enabling legitimate senders to successfully contact Affini members, Affini has created a more open and connected Internet where more people can come together to share their knowledge. "We all find it incredibly frustrating not to be able to reach people we know," Dr. Chang professed. "And we all feel the same indignity when crimes are committed in our names through email identity theft, which can potentially tarnish our reputation -- or worse. And we will remain powerless unless we band together to form A Network of Trust." How It Works Affini members receive a public affini.net email address that is protected from viruses and spam; allowed messages are forwarded to their existing email address. Affini members with POP3 mailboxes may use the Affini Butler(TM) service which checks the mailbox and removes viruses and spam. Multiple mailboxes can all be protected and rerouted to a single consolidated mailbox. Availability Affini, Inc. today began its initial product offering and will be rolling out additional services throughout Q4 2004 and into 2005. More information can be found at www.affini.com. About Affini, Inc. Affini, Inc. was founded in the summer of 2001 by Dr. William I. Chang, creator of the Infoseek search engine, in order to develop and market multidimensional taxonomy search for online communities and marketplaces. Affini: A Network of Trust uniquely combines and multiplies the benefits of spam-free email, search and targeted online advertising, all in an open and safe environment that protects identity and privacy. Propelled by the power of free market economics and its enabling ingredient -- integrity -- Affini will bring about a future Internet that is more safe, connected, and useful for the entire world. Affini search engine technology is used both internally and by a licensee, a leading Internet portal in China. This licensing revenue has allowed Affini, Inc. to build A Network of Trust. To become a charter member or to learn more about Affini: A Network of Trust, visit www.affini.com. 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search engine marketing Local Ad Dollars Squeezed by Search Engines Pundits have been saying for a few years, "Wait until local businesses get to advertise online." That wait appears over. Within the last few months, Google and Yahoo! have both rolled out beta versions of local search. Inspirational Quotes Crock Pot Recipes Motivational Quotes Crockpot Recipes

Can Search Engines Inspire Us?

Can Search Engines Inspire Us? KaZaZZ! Adds Inspirational Quotes To Its Search Results Dallas, TX (PRWEB) October 12, 2004 – Today, KaZaZZ! is pleased to announce that it has added inspirational quotes to its search results. The quotes are located at the bottom of each search results page and include quotes from great leaders such as Ralph Waldo Emerson, Vince Lombardi and Dr. Albert Schweitzer. “Search appears to have gotten a little too mechanical lately; so we added a touch of inspiration to our search results just for fun," said Karl Hall, chief executive officer –KaZaZZ! "If we can inspire someone to push a little harder, to reach for the stars or to stretch their imagination to achieve success, I feel we have done some good." The KaZaZZ! Personalized Search Engine features web, news, shopping, mp3 and picture search. These search tools have been integrated together to provide a high quality online search experience. For example, our web search results include a preview of pictures related to the search request within the search results. KaZaZZ! Personalized Search Engine also features personalized search suggests for consumers based their specific areas of interest using our patent pending search technology called Intelli-match (Mind Reader). About KaZaZZ! KaZaZZ! is a media and technology company founded with the purpose of creating content and tools that consistently permeates the human spirit. The Company operates several search and advertising related properties including the KaZaZZ! (general search engine), WaZaZZ! (women’s search engine), MaZaZZ! (men’s search engine), eVertiser (pay-per-click advertising network), KaZaZZ.net (contextual link exchange network) and Gurue (traditional and online remnant advertising auction network). These sites provide unique online tools and services for consumers and businesses around the world. KaZaZZ! also operates an Idea Lab, which incubates innovative business and creative ideas. KaZaZZ! is headquartered in Addison (Dallas), Texas. SEO Services Search Engine Optimization SEO Company

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PR Newswire Enhances Premium National Newsline with Search Engine Optimization Capabilities

PR Newswire Enhances Premium National Newsline with Search Engine Optimization Capabilities Tuesday October 5, 11:43 am ET NEW YORK, Oct. 5 /PRNewswire/ -- News releases issued over PR Newswire's premium national newsline, US1, will now automatically be optimized for better search engine placement and enhanced access reporting, the company announced today. (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO ) This enhancement to US1, which is scheduled to go live on October 12, will allow news release issuers to monitor which search engines direct more readers to their releases, and which keywords and phrases are used most frequently. "Our Search Engine Visibility (SEV) tool has been widely embraced in the marketplace by PR professionals who want to leverage the opportunities to reach 'pre-qualified' audiences who are looking for news and information using search engines," said David B. Armon, chief operating officer, PR Newswire. "In an effort to add even more value to news releases issued through PR Newswire, we are now including SEV with all distributions through our premium national newsline, US1, that currently reaches thousands of media points, millions of investment professionals and the general public." SEV was launched in April 2004 to provide PR professionals with better visibility for their messages on leading search engines. SEV helps to place PR Newswire members' news releases higher in search rankings and provides valuable data on how much traffic the news releases receive from these engines, including which search phrases were used to find the news release. Knowing which search phrases resonate best with the target audience, deliver the most actions, and drive the most qualified traffic, allows customers of SEV to tailor future messaging, giving them a powerful advantage. "As a business-to-business services company, we are always looking for new ways to differentiate ourselves in the marketplace and reach potential customers," said Zach Wittenberg, senior vice president of BenefitNation, a Bertelsmann company. "We have used different methods of distributing our press releases in the past, but none have provided the return-on-investment that we are experiencing with PR Newswire's Search Engine Visibility tool. For a very reasonable fee, we have been able to extend the life of our messages in major search engines and gain valuable feedback on the keywords that are used to find our news release, allowing us to better tap into the mindset of our potential customers." With more than 550 million searches conducted every day, SEV assists marketing and communications specialists in leveraging the power of search to reach and increase the visibility of their news release messages to anyone searching on the Web, including media, consumers, customers, and prospects, as well as the stakeholders and influencers that affect media coverage. Now, users of PR Newswire's premium national newsline, US1, can experience the power of SEV at no additional cost. "While every news release distributed through PR Newswire reaches more than 3,600 websites and online databases, without specific optimization techniques that make the news release more search engine-friendly, many of these releases are not retrievable high up in the results. SEV provides the optimization needed not only to increase the visibility of the news release, but also to increase the shelf-life of the news release so it can be found for up to six months. This is a first for the PR industry and we are happy to be able to offer it as part of our national distribution packages," concluded Armon. About PR Newswire Now in its 50th year, PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading brands include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), NewsPrompt(TM) and MultiVu(TM). PR Newswire is a subsidiary of United Business Media plc of London. Thanksgiving Links Thanksgiving Recipes Thanksgiving Recipes Thanksgiving Quotes Thanksgiving Quotes Turkey Recipes Turkey Recipes Thanksgiving Stories Thanksgiving Stories - Thanksgiving Day Thanksgiving Jokes Thanksgiving Jokes

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NEWS.com.au | Sensis patents search engine (September 23, 2004)

NEWS.com.au | Sensis patents search engine (September 23, 2004) Sensis patents search engine Michael Sainsbury September 23, 2004 TELSTRA'S highly profitable directories business, Sensis, has lodged global patents for part of its new internet search engine in a bid to stymie growing competition from global search giants Yahoo and Google. Sensis search chief Greg Ellis said the patents related to the company's online system Bidsmart, which let advertisers choose their level of payments based on auction process. "Ours is different in that we use geography as a parameter as well as price. My understanding of Overture (Yahoo) and Google is that they use primarily price," he said. "We have registered a patent application where price and geography are the determinants. It sits in a patent registration, then people have the right to object to that. If they can demonstrate they are already doing that, then we won't be successful." Both Yahoo/Overture and Google have indicated they will launch paid online local search services in direct competition with Sensis before the end of the year.

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Dogpile Search Engine Changes Name to Avoid Stink Dogpile Search Engine Changes Name to Avoid Stink Dogpile has changed its name to WebFetch in the UK and Europe to differentiate itself from the image of doggie doo, which the name Dogpile conjures up in the heads of more British and Europeans than it does in the US. PC Pro reports that Infospace has admitted as much saying that “The new name has wider international comprehension, while maintaining a strong association with its ever-popular cult dog mascot - Arfie.” In the US, no matter what your image is of a dog’s pile, the DogPile name will stick to the meta search engine and useful search toolbar.

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Latest News and Financial Information | Reuters.com

Latest News and Financial Information | Reuters.com Amazon launches A9 Web search service Wed Sep 15, 2004 02:09 PM ET SAN FRANCISCO, Sept 15 (Reuters) - Amazon.com Inc. (AMZN.O: Quote, Profile, Research) unit A9.com on Wednesday unveiled the new version of its Web search service, the latest salvo in the cut-throat sector dominated by Amazon partner -- and rival -- Google Inc. (GOOG.O: Quote, Profile, Research) . The revamped A9 serves up organized information from various sources chosen by the user in a marked departure from offerings by Google and Yahoo Inc. (YHOO.O: Quote, Profile, Research) . Web search has moved front and center at major companies like Yahoo, Microsoft Corp. (MSFT.O: Quote, Profile, Research) and Amazon since Google delivered a new and easy way to find information on the Internet and popularized search-related advertising that drives revenues by efficiently connecting buyers and sellers. A9 gives users access to Web search and image search results from Google; movie information from the Internet Movie Database; and reference information from GuruNet.com. Cash Advance Payday Loans Funny Quotes Famous Quotes

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Internet Week > Online Music > Search Traffic On The Rise For Online Music Retailers > September 13, 2004

Internet Week > Online Music > Search Traffic On The Rise For Online Music Retailers > September 13, 2004 Search Traffic On The Rise For Online Music Retailers By InternetWeek.com In July, 30.4 percent of U.S. users who visited a music retail Web site came directly from a search engine; traffic from search engines to music sites has grown 49 percent since 2003. Overall, search engines account for 19.2 percent of user visits to retail Web sites according to a report from Hitwise. "Search engines have long played a vital role in helping consumers navigate the Internet, however they now are playing a monumental role in connecting music fans with music retailers," said Hitwise vice president of research Bill Tancer in a statement. "For music shoppers, search engines and directories offer an effective and comprehensive means for locating music products and seeking the best deals. For the music retailers, a major new customer-acquisition platform has arrived. And with the increasing popularity of the Internet for music distribution and listening, retailers have no choice but to engage it." Hitwise research measured the number of words in search queries that led users to music retail sites. More than 53 percent of queries were three or more words indicating that those shopping for online music tend to have specific search objectives Turkey Recipes - World Famous Turkey Recipes Turkey Recipes Thanksgiving Recipes - World Famous Thanksgiving Recipes Thanksgiving Recipes Chicken Recipes Chicken Recipes SEO Services Search Engine Optimization SEO Company

Scotsman.com Business - Technology - Blinkx threat to major web search engines

Scotsman.com Business - Technology - Blinkx threat to major web search engines Blinkx threat to major web search engines ALASTAIR REED ONLY weeks after Google went public, a new San-Francisco and London-based company has come up with a groundbreaking search engine technology that "knows what you want before you ask for it". The new technology, which is threatening to usurp Google as the core tool of internet users, is capable of pre- empting a users demands. Co-founder Kathy Rittweger, pictured, said: "Up until now, people have served technology. Blinkx really does turn the tables and make the technology serve us."

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Beacon Journal | 09/06/2004 | Time to hire `hit man'

Beacon Journal | 09/06/2004 | Time to hire `hit man' Time to hire `hit man' Getting hits from search engines can reap profits By Erika D. Smith Beacon Journal staff writer S YOUR COMPANY'S Web site the proverbial tree? (You know, falling in the woods and nobody's there to hear it.) If it's not designed to attract attention from search engines, then it is. And you can forget about yelling ``timber'' when your online sales fall as a result. ``A lot of small or local businesses tend to look at search engines like the Yellow Pages. That's not accurate,'' said Chris Sherman, editor of the industry newsletter SearchDay. ``The Yellow Pages are local. If people are looking for you, they'll find you. Search engines are looking at billions of pages on the Web.'' If Google or Yahoo can't see your company's Web site, most customers can't either. And that means you won't see much profit from it -- no matter how many fancy, flashy features you add. Fifty-five percent of all online purchases begin with a search engine, but 93 percent of customers don't look past the first two pages of the results, according to the Internet research firm Jupiter Media Matrix. So, the key to successful e-commerce is not only to design a Web site for search engines to notice, but to optimize it so it ranks highly.MoveOn.org and Vote for Change boycott THE CLASH OF CIVILIZATIONS AND THE GREAT CALIPHATE Payday Loans

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Wotbox Launches 8 New Localized Search Engines

Wotbox Launches 8 New Localized Search Engines Wotbox.com, the Search Engine upstart of last year is back with 8 new local search sites - Australia, Canada, France, Germany, Italy, New Zealand, Spain & United States. (PRWEB) September 2, 2004 -- Wotbox (www.wotbox.com) is an independent Search Engine that over the last year has developed a strong following on the web. Mainly known for its advanced geo-targeting technology, Wotbox displays a flag of the country of origin next to each result on its search pages. It also offers many other advanced features including allowing users to zone in and search only in their chosen country. "The logical next step on from this was to create a fully localized version of Wotbox for each country." says Director Mike Nott, "We're trying to give international users more choice by providing another local search option for them. We also wanted the interface for non-english sites to be in the native language, making it easier for local users." The new country-specific Wotbox sites are for: Australia - http://www.wotbox.com.au Canada - http://ca.wotbox.com France - http://fr.wotbox.com Germany - http://www.wotbox.de Italy - http://www.wotbox.it New Zealand - http://www.wotbox.co.nz Spain - http://es.wotbox.com United States - http://www.wotbox.us This brings the total number of Wotbox sites to 10 including the main international site (www.wotbox.com) and the United Kingdom local version (www.wotbox.co.uk) that is already proving very popular with British users. More localized Wotboxes will also be available soon. About Wotbox Based in London UK, Wotbox is a true independent Search Engine relying solely on its own crawlers to populate its results. While still in the early stages of development, Wotbox has proven itself as a contender within the search industry by offering one of the most fully featured Search Engines on the web. The team is currently concentrating on improving its geo-targeted localization, link based ranking algorithms and AI spam prevention system. Wotbox are also developing a number of other search technologies for possible future release.

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Blacklisted by Google: Is Your Company Next? Working with the wrong SEO firms costing some big. Thousand Oaks, CA (PRWEB) August 24, 2004 -- Qualified shoppers and profitable returns have made search engine advertising and optimization the darlings of the online advertising world. But choosing to work with the wrong search engine optimization (SEO) firm can get your company banned from some search engines, including the industry’s giant, Google. A new book, Search Engine Advertising, Buying Your Way to the Top to Increase Sales (New Riders Publishing 2004), sheds light on a few tactics that endanger web site owners of losing the rankings they currently have, or having their sites completely removed from the search engines’ databases. Companies that outsource their optimization campaigns are at risk of hiring firms that engage in search engine spam. “While there are a number of great SEO firms available,” says author Catherine Seda, “there are some involved in practices that search engines don’t like. The problem isn’t that the SEO firms get banned. It’s their clients who pay the consequences.” In a recent forum on WebProWorld, one user stated that her web site, as well as 10 others, has been banned by Google because of the alleged use of doorway pages created by an SEO firm. Doorway pages are loaded with keywords and often contain hidden links then placed within advertisers sites, and are discouraged by Google in its online Webmaster information. According to Seda, another common spamming tactic of shady SEO firms is to post thousand of links to client web sites inside guestbooks or classified ads. Search engines, such as Google, place significant weight on the link popularity of a web site. “There is a right way to boost your site’s link popularity,” says Seda. “Secure links from content-relevant site that have already achieved high rankings. Think quality, not quantity. And if you want to hire an SEO firm, ask how they get rankings for their clients.” Catherine Seda is teaching a groundbreaking search engine seminar series in several U.S. cities this fall.

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Search Engines Like Google Make Memorable Web Addresses for Products and Services More Important Than Ever A common belief that search engines like Google make specific web addresses relatively unimportant is wrong, states psychologist Susan D. Griffith, Ph.D., who studies effective use of the Internet. In fact, memorable Internet names are more important for advertising than ever before. (PRWEB) August 25, 2004 -- All businesses need targeted, memorable web addresses this century, but most businesses don't have them, maintains a psychologist who studies effective use of the Internet. "All businesses today are online businesses, whether sales take place via the Internet or not. All businesses today need web addresses just as much as they need telephone numbers, and good, memorable web addresses are more important than ever." A common belief is that search engines like Google make specific web addresses, that is, Internet domain names, relatively unimportant. “That is not true,” asserts psychologist Susan D. Griffith, Ph.D. “As in other areas of branding, names are everything, and memorable names on the Internet are more important than ever before.” Telephone numbers are generally not retained in memory, unless they are associated with words--a telephone directory is necessary to list the telephone numbers of most places consumers might want to call. "A wonderful feature of the Internet is that web addresses are accesible by letters and words. There is no need for an Internet directory, that is, a search engine, when we can remember the name of the place we want to visit on the Internet," Griffith remarks. Search engines are effective in sending motivated traffic for a first-time visit. But Griffith finds that search engines beget fickleness. "Google seems so fast that many of us do not remember to keep or search our web browser 'favorites' or 'history'. The search engine itself becomes our friend, our department store, our brand, rather than brand being the individual product or service and its web address." That’s okay with Google, who needs you to forget where you went before so you will have to come back to Google and search again. After all, as America is well aware of late, Google makes a lot of money including paid listings on its search results pages. In fact, Griffith believes one reason search engines have become so important in Internet sales is that many businesses are overlooking the power of the memorable web address both in branding and in attracting web page visitors--and in bringing them back. However, since she "began talking publicly in recent months about memorable web addresses and better use of web pages, I do see some positive change in television advertising with respect to use of appropriate Internet domain names. But there is a lot of room for improvement, ironically especially for big business." Griffith is director of OneBigRoach.com and GrowPuppy.com, groups providing consultation about appropriate web addresses and web pages for business. Her paper Branding and Effective Use of Web Addresses and Web Pages: So This Century, So This Century.com, is featured this month in the online journal PsychologyOfTheInternet.com. That paper outlines principles for effective Internet use by advertisers. Memorable web addresses free Internet surfers of some of their visits to a search engine. "Consumers go directly to web pages they they have been well-invited to visit. Today a business can announce, on television and in print advertising, a web address consumers can remember and can associate with the product or service--like Broadzilla.com for broadband and Mewsick.com for new-age music and like LowCarbBeers.com and LowCarbGroceryList.com for, well, the obvious." Dr. Griffith suggests that advertisers visit websites, like GrowPuppy.com, who list targeted, memorable domain names; "you can buy for a reasonable price domain names pre-selected for your product or service, or you can use those domain name lists as inspiration for your own web address designs." “Ebay, Google and Amazon--they are great--as names for services that work for us and as names that we remember. They are web addresses and brand names in one. We remember them. We do not have to use a search engine to find Google. When we do use a search engine to search for search engines, we find competitive search engines that also interest us and may distract us. But we don’t use a search engine to find Google, because we remember its name, its domain name and web address. And Google retains us as a regular customer, not distracted by the other search engines found in a Google search.” Griffith compares the online customer's experience with that of the mall shopper. At the mall we often need to leave a shop before buying. When we return, if we cannot remember the name of the shop and how to get there, we search for it. We have lots of branding signs to help us and relatively few shoe shops and all look different to us, so we may find the shop we want. If all the shops look the same and all the names of the shops sound the same, we look again, this time not for the shop, but for the shoes we found before. And we may buy our shoes at a different shop. “On the Internet the situation is the same--except that the shops are many, many more in number and all are invisible, appearing before us only when we arrive at them,” says Dr. Griffith. So when we look again for the shoes we want, we may end up buying our shoes at a different online store. That is, "unless we remember that the store we liked was called, for example, HipShod.com. We remember the name and immediately know how to get to that online store. We remember the name because we noticed it on the web page and because we found it memorable." When satisfied consumers find products and services they like, they try to go back to the same web address when they are ready to buy. But a second search by even those prior customers can lead to a different web page from the one they wanted, because they can’t remember the web address where they shopped before. "To be sure, without knowing or remembering the name of online stores or brands, consumers can find a web site offering the product or service they are searching for. But for an individual store or brand to attract its own customers, and keep them, that store or brand must use one or more memorable domain names." "Do not let the only portal to your web pages be a search engine,” Dr. Griffith suggests. A really good web address guarantees the return of a larger percentage of satisfied customers, as well as those new customers they refer. And, “as Internet viruses are seen to affect search engines, we find a new reason not to depend on already inefficient and costly search engines for all your web page visitors." "Use a targeted, memorable web address to encourage your customers to go directly to your web page, and to remember where they visited so they can easily return. You will be reinforcing your brand each time a consumer makes a mental note of your web address--so this century, SoThisCentury.com!”

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