'Sensis good enough to rival Google, Yahoo' - Breaking - smh.com.au

'Sensis good enough to rival Google, Yahoo' - Breaking - smh.com.au 'Sensis good enough to rival Google, Yahoo' July 12, 2004 Telstra Corp's new Sensis search engine had advantages over rivals Google and Yahoo, but the site's initial success would probably depend on how well it was marketed, an internet analyst has said. A test version of the new search engine has been available for several weeks with details of the official site to be unveiled on Tuesday. It's a big step in the evolution of Sensis, Telstra's directories business. Sensis owns the Yellow and White Pages as well as online sites such as whereis.com and has recently added classifieds newspaper The Trading Post through a $636 million acquisition. All these parts will be brought together for the Sensis search engine.