New Search Engine 100.com Teams Up with LookSmart

New Search Engine 100.com Teams Up with LookSmart Tuesday July 13, 6:01 am ET SYDNEY, July 13 /PRNewswire/ -- The Web's newest search engine 100.com has signed a contract with LookSmart, Ltd. to include LookSmart's directory listings and bid-for-placement distribution network in its search results. John McEvoy, CEO of 100.com said Tuesday, "We chose LookSmart to spearhead and supplement our results because of the quality of search it provides, the high standards of its editorial guidelines and the quality and readability of its listing descriptions. "Even the bid-for-placement listings have to meet editorial guidelines," he added. 100.com's relevance policy restricts its dependence on bid-for-placement. Those listings will only account for 4% of all search results the search engine provides. LookSmart directory listings will account for 10% of 100's results. 100.com was launched as a new search engine in May 2004 to compete with Yahoo!, Google and others. Designed primarily as a meta search engine, the project had been three years in the making. The portal provides 60 top categories under which search terms have been indexed, with each edited and ranked to provide the 100 most relevant Web sites for each of those categories. 100.com employs editors who regularly review, monitor, edit and rank listings for popular search terms. The site also provides an extensive news service, which extends to several hundred categories, providing news for all main topics and for each major city, country and region in the world. Users are able to customise the site, selecting their individual preferences for colors, layout, headlines, weather, personal link manager, calendar, diary and even foreign exchange rates. Mr. McEvoy said the new search engine would be extensively expanded in the years ahead by utilizing editors to supplement the meta search and spidering capabilities that have been developed over three years and the now-to-be incorporated LookSmart listings. "We are not concerned with trying to deliver thousands of results for each term, as the traditional search engines do, primarily because our efforts will be in delivering the most useful and relevant results in the 100 we provide. In any event our research tells us that 95% of users don't go past the first 20 or 30 results before finding what they are looking for," he said. "By focusing on the relevancy and limiting the number of search results, we hope to deliver quicker searches as well." -------------------------------------------------------------------------------- Source: Mainstream Capital