Search Engine Optimization Process and SEO Strategy

Search Engine Optimization Process and SEO Strategy Keyword Strategy Choose keywords to place in the Meta tags and text of each page on the site. Avoid tactics that will hurt your site’s ranking. Keyword Research Determine which keyword phrases will be more effective by looking at past search phrase volume and results. Site Structure Organize your web site to be friendly to search engines. Link Popularity Obtain links from high value pages on relevant sites, thus ensuring that you are highly ranked. Request links from other sites and reciprocate if they require that. Relevant Content Search engines improve ranking of web sites that offer relevant information. Ensure that your site has appropriate and interesting content. Additional content may be required for various pages and new pages may have to be added. Try not to say too much on each page. Cut large pages into multiple pages focusing on more specific topics and one or two keyword phrases per page of related text. Meta Tags (Title, Description & Keyword): Meta tags are HTML-code that some search engines use in their ranking process and some are used in the actual display of your site in the search engine. Content Editing Edit your content to include a variety of keywords and key phrases on each page. Submission Submission of pages to a variety of search engines can be done on a free basis or by pay per inclusion but the best way to get your site included is to obtain links to your pages from high value pages on other sites (see link building.) Maintenance Search rankings change constantly and the formulas used to create the search rankings also change on a regular basis. Regular monitoring and maintaneance is needed to ensure that your rankings continue to improve and do not degrade