Internet Week > Online Music > Search Traffic On The Rise For Online Music Retailers > September 13, 2004

Internet Week > Online Music > Search Traffic On The Rise For Online Music Retailers > September 13, 2004 Search Traffic On The Rise For Online Music Retailers By InternetWeek.com In July, 30.4 percent of U.S. users who visited a music retail Web site came directly from a search engine; traffic from search engines to music sites has grown 49 percent since 2003. Overall, search engines account for 19.2 percent of user visits to retail Web sites according to a report from Hitwise. "Search engines have long played a vital role in helping consumers navigate the Internet, however they now are playing a monumental role in connecting music fans with music retailers," said Hitwise vice president of research Bill Tancer in a statement. "For music shoppers, search engines and directories offer an effective and comprehensive means for locating music products and seeking the best deals. For the music retailers, a major new customer-acquisition platform has arrived. And with the increasing popularity of the Internet for music distribution and listening, retailers have no choice but to engage it." Hitwise research measured the number of words in search queries that led users to music retail sites. More than 53 percent of queries were three or more words indicating that those shopping for online music tend to have specific search objectives Turkey Recipes - World Famous Turkey Recipes Turkey Recipes Thanksgiving Recipes - World Famous Thanksgiving Recipes Thanksgiving Recipes Chicken Recipes Chicken Recipes SEO Services Search Engine Optimization SEO Company