Redmond | News: Microsoft's Search Engine Marketing Push

Redmond | News: Microsoft's Search Engine Marketing Push Microsoft's Search Engine Marketing Push January 13, 2006 • by Michael Desmond Asked why he wanted to scale Mount Everest, famed British mountain climber George Leigh Mallory famously replied: "Because it's there." It may seem like Microsoft has scaled every peak, but the software giant is playing an important game of catch-up with Yahoo! and rival Google in the area of search engine advertising. If Microsoft hopes to achieve its vision of services-based applications like Office Live and Windows Live, it needs a way capture ad dollars and produce viable revenue streams. That's why Microsoft has spent more than a year honing its adCenter search engine marketing effort. As a direct competitor to Google AdWords and Yahoo! Overture, adCenter promises to bring pay-per-click (PPC) advertising to the next level. The program, currently in beta, is expected to formally launch in June. Famous Quotes Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/06/1/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/06/7/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/06/8/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/07/5/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/07/6/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/19/10/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/19/11/