AdWatcher.com Targets Click Fraud in Online Holiday Advertising Campaigns

AdWatcher.com Targets Click Fraud in Online Holiday Advertising Campaigns AdWatcher.com, an online ad tracking and click fraud monitoring company, predicts that click fraud will prove to be a larger threat online than originally thought for 2005’s holiday advertising campaigns. New York City, NY November 28, 2005 -- Based upon holiday projections of record-breaking sales through the end of the year, AdWatcher.com, an online ad tracking and click fraud detection service, predicts that click and other types of online-based fraud will prove to be an even larger threat than originally thought. With more money being spent by businesses on online advertising for the holiday season than ever before, those who plan to defraud the industry are indulging not only in more and more incidents of click fraud but also some pretty inventive, sophisticated and complex ways to attack the defences webmasters put in place to protect their pay per click campaigns on Google, Yahoo, and other search engines. Studies by such leading shopping research icons as Nielsen and JupiterResearch have estimated that the 2005 holiday shopping season will increase by approximately $26 billion, or 21.9% over last year. Retailers are expected to use more personalization in their ad campaigns this year, as an increasing use of contextually targeted ads throughout 2005 has demonstrated these aspects to increase conversions. Competition for the online dollar has been intense this year, making it all the more important to ensure that every penny you have spent in targeting your ad campaigns has been spent wisely. The only way to be certain of that is to track visitors to your website -- how they got there, what they did while they were there, and where they went after they left, hopefully after pausing to use your shopping cart system to make a purchase. Because you will have spent more effort this year in making sure that your ads are content-rich and tailored to appeal to the type of people who buy your products or services, you can’t stop there -- you need to know where and when your ad worked best. Armed with this information, you can craft future ad campaigns to hit during the time of day, the local area, and at the types of websites your demographic hangs out at, making the maximum possible impact at the maximum effective time for the highest possible yield. “By collecting and analyzing data throughout the year, a business becomes more authoritative about the efficacy of their attempts at ad tracking, and is in a position to carry out some of our suggested way to increase reach,’ said Boris Mordkovich, Director of Operations of AdWatcher.com (http://www.adwatcher.com) a New-York based company that specializes in helping small- to mid-sized businesses detect and deter click fraud in their Pay Per Click campaigns. As advertisers begin to see their carefully crafted ad campaigns unfold across websites around the Internet, it will turn into a winter wonderland for those retailers who were well prepared and a windswept wasteland to those who left it too late or didn’t prepare well before hand. Christmas Quotes Famous Quotes Recipes Famous Quotes

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