Wanted: Search Engine Marketers @ Media Buyer Planner

Wanted: Search Engine Marketers @ Media Buyer Planner Wanted: Search Engine Marketers Agencies are desperate for interactive media buyers and planners, online publishers are desperate for sales staff, but there's no interactive marketing segment as desperate for strong staffers than the search engines, writes ClickZ. What the Search Engines Are Searching For What the Search Engines Are Searching For What's The Buzz? BY Rebecca Lieb | August 5, 2005 Search engines are hiring recruiters to use search engines to find search engine marketers to work at... search engines. How convoluted is that? It's been great to see industry hiring finally pick up again. Disgruntled as I get when the phone interrupts me at work, I'm always happy and gratified when a headhunter is responsible for that disruption. It was an awfully long dry spell, wasn't it? Now, the pendulum has swung back. Senior executives from well-known companies actually appear in person at college job fairs to find Web marketing talent. Online publishers are desperate for sales staff. "Kids just out of college want $180,000 per year," one told me just this morning. Agencies are desperate for interactive media buyers and planners. But no interactive marketing segment is searching harder, more broadly, or for more people than the experts in search themselves: the search engines. Their methods are getting interesting. Google issued a press release yesterday announcing its worldwide search for two executive chefs. Google Hungry for Executive Chefs There's going to be a "cook-off" and a "tasting committee." But it's immediately apparent to anyone seeing the announcement who's even vaguely familiar with Google the press release is really a very clever marketing tool intended to attract all kinds of talent. The real highlight of the announcement is the famous "Menu of Benefits" for Google's pampered staff: "On-campus dining... a staff MD, dry cleaning pickup and delivery, onsite car wash and oil change, gym, personal trainers, tuition reimbursement, proximity parking for pregnant employees, nursing rooms for mothers, and more."