Friday, February 25, 2005

Search Made Simple

Search Made Simple Ever wondered how many inches in a mile? How many calories in a carrot? Or who George Washington's Vice President was? Now direct answers to your questions are just a mouse-click away with the new MSN Search. ANCHOR LEAD: Don't have time to sift through endless lists of links when searching online? Roberta Facinelli tells us of a simpler way to find answers to your questions. (:55) SCRIPT: Technology Now, I'm Roberta Facinelli. Ever wondered how many inches in a mile? How many calories in a carrot? Or who George Washington's Vice President was? Now direct answers to your questions are just a mouse-click away with the new MSN Search. MSN's Justin Osmer. CUT: (Osmer) Research shows it takes on average 11 minutes for a person to find the information they're looking for. That's way too long. MSN Search changes that by providing instant answers to people's questions - including definitions, calculations, and facts about historical and popular figures. SCRIPT: MSN Search uses the Encarta Encyclopedia, a trusted, reliable source to provide relevant, timely and accurate information. . CUT: We listened to consumers throughout the development of MSN Search to find out what they want from a search engine. Now, we're giving them one of the largest, most-updated indexes of Web documents, so people can find exactly what they're looking for. SCRIPT: Get answers to your questions at search.msn.com. I'm Roberta Facinelli. -------------------------------------------------------------------------------- Produced for MSN

No comments: