Internet Search Survey Results

Internet Search Survey Results August 2004 (Newstream) -- ANCHOR LEAD: Internet search engines are becoming more and more a part of our daily lives as we hear from Matt Kelly. (:59) SCRIPT: Digital Lifestyles, I'm Matt Kelly. What do you look for when you search online? Breaking news? Celebrity gossip? Information about a long lost friend? Maybe you even type in your own name. Surprising results of a new, nationwide survey by MSN and Harris Interactive revealed just how important Internet searches are in our lives and what role they play in our daily routine. MSN's Christine Andrews. CUT: (Andrews) The survey showed that almost half of search engine users use search engines at least once a day because it's the fastest way to get the information they're looking for. To help people find the answers they need more quickly, we launched a new, improved version of MSN Search that increases the relevancy of search results by nearly fifty percent. SCRIPT: While breaking news and celebrity gossip were among the most popular searches, the survey also showed that more than one in three people used the Internet to search for themselves or locate a friend or acquaintance they had lost touch with. That's part of our Digital Lifestyle. I'm Matt Kelly. --------------------------- Produced for MSN CONTACT: Hal Bienstock 212-243-2000