Ask Jeeves Search Ad Move Could Hurt Google, Yahoo! - Forbes.com

Ask Jeeves Search Ad Move Could Hurt Google, Yahoo! - Forbes.com Ask Jeeves Search Ad Move Could Hurt Google, Yahoo! 08.01.05, 10:39 AM ET IAC/InterActiveCorp Tear Sheet Chart News Most Popular Videos Better Sex Diet Virgin At 21 Flip-Flops To Flip Over A Masters Mind For Business With Poker Mania, It's All Hands On Deck More From Forbes.com Video Network Most Popular Stories The 100 Most Powerful Women Unreliable Luxury Cars The Week Ahead: Aug. 1-5, 2005 Best Cities For Singles Motorola Seen Having 'Limited Improvement' In Second Half Standard & Poor's Equity Research reiterated a "hold" rating on IAC/InterActiveCorp (nasdaq: IACI - news - people ) after the company announced the Ask Jeeves search tool will offer sponsored listings. Ask Jeeves is a unit of IAC. The new initiative will allow the service to compete more directly with Google and Yahoo! "We see this news as modestly negative for Google (nasdaq: GOOG - news - people ) and Yahoo! (nasdaq: YHOO - news - people )," reasoned the research firm.