MSN.com Dumps Yahoo in Favor of Own Search Engine

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MSN.com Dumps Yahoo in Favor of Own Search Engine The war of the search engines has dramatically intensified. Search engine result pages from Microsoft’s www.MSN.com are now being provided by the MSN Search (beta) search engine. How will other industry players like Google and Yahoo react? Will Microsoft’s market clout allow it to take over yet another multi-billion dollar market? San Diego, CA (PRWEB) January 21, 2005 – Prior to this development, MSN.com contracted with Yahoo to provide MSN’s users with search results. For months now, the MSN Search (beta) robot “MSNbot” has been rapidly spidering the web, working swiftly and efficiently to index and prioritize hundreds of millions of webpages. Search engine optimization firms have noted that "MSNbot" is very adept at progressing through the entire content of websites while not missing any subdirectories or obscure links. If Microsoft has created such a great search property, is it destined to become the dominant search destination? The ultimate fate of the new MSN search engine will undoubtedly be in the hands of the consumers who use it. As additional search products such as desktop search, toolbars, and MSN Messenger continue to arrive, the competition will inevitably heat up. Google and Yahoo are in for some formidable competition. Microsoft can outspend both of them combined, and still have ample money left over to purchase a small country. Although Microsoft may not be recognized as an innovator, if they decide to enter a market, their new competitors had better be prepared to wage a major battle. It will be interesting to see how Microsoft will use its dominance in parallel markets to help leverage their new search engine. Some of us may recall the former prominence of Netscape prior to the introduction of Microsoft’s Internet Explorer. Microsoft’s ability to include its Internet Explorer on all new Windows desktops slaughtered Netscape, and their ability to successfully compete. Will Google and Yahoo be next? And what about advertising? As of this changeover, users of MSN.com who enter a search query no longer find advertisements from Yahoo’s search engine. Analysts agree Microsoft must have a plan in place to make money with their new search property, but how this will be accomplished remains to be seen. MSN is now losing millions of dollars in advertising revenue that Yahoo previously paid them. Sure, they can afford to do without this revenue, but the question remains, what advertising model will MSN Search use to become profitable? Microsoft’s ability to outspend their competitors could certainly be a major factor. If Microsoft offers discounted advertising, or other advertising incentives, Google and Yahoo may find themselves with a much smaller piece of the advertising pie. SEO (Search Engine Optimization) companies use advertising mediums such as Google Adwords to drive business for their clients. If SEO companies do not see a profit potential for their clients when MSN rolls out their new advertising model, it could spell disaster for MSN Search. Ultimately, the war of the search engines will boil down to a popularity contest. Microsoft has the power, money, and domination of certain parallel markets to capture a large share of the search engine market. Google currently enjoys a wide margin of market leadership. How does MSN plan to turn the tables and win the war of the search engines? The first shots have been fired, who will attack next?

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Ken Lay of Enron Fame - Kenneth Lay

Ken Lay of Enron Fame - Kenneth Lay USATODAY.com - Ken Lay paying search engines to list his Web site first Ken Lay paying search engines to list his Web site first HOUSTON (AP) — Enron founder Kenneth Lay is paying to make sure major Internet search engines list his Web site first when people search for his name. Lay's litigation team is using "sponsored links," which appear prominently in searches for a word or name in an Internet search engine. The links are one way for search engines to make money and Web sites to make sure they're noticed. Lay was indicted in July on charges of fraud, conspiracy and lying to banks. He contends he trusted the wrong people and committed no crimes that helped cause the energy company's December 2001 collapse.

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Google Goes Mini - Small Blue Search Appliance For Small-To-Medium Businesses, Now Available For Sale At The Google Store

Google Goes Mini Thursday January 13, 9:00 am ET Small Blue Search Appliance For Small-To-Medium Businesses, Now Available For Sale At The Google Store MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 13, 2005--Google Inc. (Nasdaq:GOOG - News) today announced the availability of the Google Mini, a search appliance that enables small-to-medium businesses to access and manage their information using Google search. "We believe high-quality search makes business faster and more efficient, and that companies of any size can realize these benefits," said Dave Girouard, general manager of Google's enterprise business. "Whether it's an employee finding the information she needs to do a better job or a customer connecting with the right product or service, Google search can improve productivity, increase revenues and reduce costs." The Google Mini is an integrated hardware/software search appliance that indexes all content within a company's intranet or public website so users can search that content with the same simplicity and relevant results as they can on Google.com. It offers significant benefits to businesses such as consulting firms, educational institutions, state and local governments, and non-profits, which include: Fast, relevant search results Unified search across more than 220 file types Easy installation and minimal administration "We were sold on the Google Mini after ten minutes. We bought it online with a credit card, installed it in a few hours, and it was live on our site within the week," said Scott Klein, Web Publisher/Director of Technology of The Nation, a weekly news magazine. In addition to The Nation, DeAnza College, the law firm of Brown Rudnick and others have purchased and deployed the Google Mini. The Google Mini searches up to 50,000 documents and comes with one year of support, software updates, and hardware replacement coverage. It can be purchased online, directly from the Google Store, for $4,995 with a credit card or purchase order. For more information see http://www.google.com/mini. Google Search Appliance Supports Databases, Goes International Google also announced today enhancements to the Google Search Appliance, a product designed for larger enterprises. New improvements to the Google Search Appliance include: Database search: Provides access to the valuable information stored inside company databases and delivers a comprehensive, unified search across structured and unstructured data. Localized administration: Enables global enterprise IT managers to administer the Google Search Appliance in their local languages. Full administration is now supported in English, French, Italian, German, Spanish, and Japanese and is automatically detected by the user's browser settings. Third-party content feed API: Enables non-web accessible content to be pushed into your Google Search Appliance with a simple XML conversion. Enhanced secure content access: Authorization API enables easy integration into existing access control systems. SNMP monitoring: Monitors system health and appliance crawling and serving statistics via a standard SNMP interface. For more information on the Google Search Appliance please visit: http://www.google.com/enterprise. About Google Inc. Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com. -------------------------------------------------------------------------------- Source: Google Inc. Small Blue Search Appliance For Small-To-Medium Businesses, Now Available For Sale At The Google Store Stock Quotes Easter Quotes Easter Recipes Easter Jokes Easter Sites

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