Sunday, January 16, 2005

Ken Lay of Enron Fame - Kenneth Lay

Ken Lay of Enron Fame - Kenneth Lay USATODAY.com - Ken Lay paying search engines to list his Web site first Ken Lay paying search engines to list his Web site first HOUSTON (AP) — Enron founder Kenneth Lay is paying to make sure major Internet search engines list his Web site first when people search for his name. Lay's litigation team is using "sponsored links," which appear prominently in searches for a word or name in an Internet search engine. The links are one way for search engines to make money and Web sites to make sure they're noticed. Lay was indicted in July on charges of fraud, conspiracy and lying to banks. He contends he trusted the wrong people and committed no crimes that helped cause the energy company's December 2001 collapse.