Traffix expands Web marketing business

Traffix expands Web marketing business Traffix expands Web marketing business By JULIE MORAN ALTERIO, DAVID SCHEPP and JERRY GLEESON THE JOURNAL NEWS (Original publication: June 11, 2004) Traffix Inc., operator of the online dating site iMatchup.com, has agreed to buy a company with expertise in search engine marketing. Pearl River-based Traffix said yesterday that it will pay $5.43 million in cash and stock to purchase SendTraffic.com. SendTraffic.com helps its clients market their offerings using search engines, including measuring how many clicks a listing generates and providing listing feeds to search engines.