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Time Warner's AOL and Google to Expand Strategic Alliance

Time Warner's AOL and Google to Expand Strategic Alliance Tuesday December 20, 6:10 pm ET MOUNTAIN VIEW, Calif. & NEW YORK & DULLES, V Dec. 20, 2005--Time Warner Inc. (NYSE: TWX - News): Creating Global Advertising Partnership Google to Invest $1 Billion for a 5% Stake in AOL Companies to Collaborate on Online Video Offering and Make More AOL Content Available to Google Users Google Talk Instant Messaging Software to Communicate with AIM users Google Inc. (NASDAQ: GOOG - News) and America Online, Inc., a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX - News), today announced that they are expanding their current strategic alliance. The agreement creates a global online advertising partnership, makes more of AOL's industry-leading content available to Google users, and includes a $1 billion investment in AOL by Google. This strategic alliance expands on the original relationship between the two companies launched three years ago. Time Warner Chairman and Chief Executive Officer Dick Parsons said: "We're very pleased to build significantly on our special relationship with Google in a way that will meaningfully strengthen AOL's position in the fast-growing online advertising business and help drive more advertisers to its Web properties. This agreement is key to fulfilling our commitment to realize the potential of AOL's very large online audience. As digital technologies continue to drive industries together, the great value and opportunity inherent in Time Warner's structure and array of premier businesses becomes increasingly clear. A critical piece of this strategic alliance will be our content, which we will be making more accessible to Google users." Google Chief Executive Officer Eric Schmidt said: "AOL is one of Google's longest-standing partners, and we are thrilled to strengthen and expand our relationship. Today's agreement leverages technologies from both companies to connect Google users worldwide to a wealth of new content. We've also created a simple way for AOL Marketplace advertisers to buy and place search-related advertising across the AOL network. This partnership is an important next step for our companies." Serving Users and Advertisers Under the strategic alliance, Google and AOL will continue providing search technology to AOL's network of Internet properties worldwide. The agreement's broad range of new features for users and advertisers include: Creating an AOL Marketplace through white labeling of Google's advertising technology - enabling AOL to sell search advertising directly to advertisers on AOL-owned properties; Expanding display advertising throughout the Google network; Making AOL content more accessible to Google Web crawlers; Collaborating in video search and showcasing AOL's premium video service within Google Video; Enabling Google Talk and AIM instant messaging users to communicate with each other, provided certain conditions are met; and Providing AOL marketing credits for its Internet properties. AOL and Google have also agreed to extend the term of their existing European relationship, and, subject to mutual agreement, they may extend the AOL Marketplace internationally. In addition, Google, AOL and Time Warner may choose to expand the new partnership to Time Warner's other advertising opportunities. Google Investment in AOL Google will invest $1 billion for an effective 5% equity stake in America Online, Inc., allowing the company to participate in AOL's future success. Google will become the only shareholder in AOL other than Time Warner. Time Warner will retain management control and full strategic flexibility over AOL, while Google will have certain customary minority shareholder rights, including those associated with any future sale or public offering of AOL. Additional financial terms of the agreement were not disclosed. Don Logan, Chairman of Time Warner's Media & Communications Group, said: "We look forward to working with Google to extend our successful paid-search partnership to other forms of advertising. In addition, we're excited about the potential for driving more traffic to our network of Internet properties. This agreement builds on our 2004 acquisition of Advertising.com and our other efforts to make AOL a more attractive advertising partner. We're confident that this partnership marks the next big step in making AOL an even more important player in online advertising." Mr. Schmidt continued: "Our investment underscores our recognition of AOL as a valuable strategic asset and our desire both to contribute to and participate in its future success. We look forward to working with Dick Parsons and the management teams at Time Warner and AOL to take our already successful AOL relationship to even greater heights." Jonathan Miller, AOL's Chairman and Chief Executive Officer, said: "AOL and Google have a very successful history working together, and this is an opportunity to take it to a new level that will benefit both companies and the customers we serve. We are excited about working with Google on the next generation of AOL products, while further expanding our presence on the Web. This is a great moment for AOL." About Google Inc. Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com. About America Online, Inc. America Online, Inc. and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Brands include the AOL® service, the AOL.com® website, and the AIM®, MapQuest®, Moviefone®, Netscape®, CompuServe® and ICQ® services. America Online offers a range of digital services including the TotalTalk® voice service. The company also has operations in Canada and Europe. America Online, Inc. is based in Dulles, Virginia. About Time Warner Inc. Time Warner Inc. is a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing. Caution Concerning Forward-Looking Statements This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of management of Google Inc. and Time Warner Inc., and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other factors affecting the operation of the respective businesses of Google and Time Warner. More detailed information about these factors may be found in filings by Google or Time Warner, as applicable, with the Securities and Exchange Commission, including their respective most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Google and Time Warner are under no obligation to, and expressly disclaims any such obligation to, update or alter their respective forward-looking statements, whether as a result of new information, future events, or otherwise. Contact: Time Warner Edward Adler, 212-484-6630 Kathy McKiernan, 212-484-8043 OR AOL John Buckley, 703-265-3289 Tricia Primrose-Wallace, 703-265-2896 OR Google Lynn Fox, 650-253-2642 David Krane, 650-253-4096 -------------------------------------------------------------------------------- Source: Time Warner Inc. and Google Inc. Funny Jokes - Funny Jokes Funny Jokes Quotes Famous Quotes Recipes Recipes Funny Jokes Funny Quotes Famous Quotes Movie Quotes

Volume of Search Queries Jumps 15 Percent in Past Five Months, Driven by the 'Big Three' Search Engines, According to Nielsen//NetRatings

Volume of Search Queries Jumps 15 Percent in Past Five Months, Driven by the 'Big Three' Search Engines, According to Nielsen//NetRatings Image Search Requests Skyrockets 37 Percent, Followed by Double-Digit Growth of Local, General Web and News Search Queries NEW YORK, Dec. 13 -- Nielsen//NetRatings, a global leader in Internet media and market research, reported today that the volume of Internet search queries grew to more than 5.1 billion in October 2005, up 15 percent from five months ago (see Table 1). Ask Jeeves led as the fastest growing search player out of the top five search engines, skyrocketing 77 percent in search volume, while Google maintained its leader position with the largest market share of nearly half of all searches, or 48 percent, by generating 2.4 billion requests. The top four search players, Google, Yahoo!, MSN and AOL have maintained the same rankings in the past five months with little to no change in market share. Ask Jeeves leapt into the top five spot, garnering a 2.1 percent market share in August, edging out My Way Search, and has maintained its top five position in subsequent months. In October, Ask Jeeves held a search market share of 2.6 percent. "Search volume continues to increase and is generated consistently among the 'Big Three', growing their collective market share," said Ken Cassar, director of strategic analysis, Nielsen//NetRatings. "Google, in particular, continues to find itself in an enviable position, enjoying dominant market share and very strong growth." Table 1. Top 5 Search Engines and Latest Share of Searches, June & October 2005 ______________________________________________Provider Jun-05 Oct-05 June to Oct. Oct-05 Share Searches Searches Growth of Searches (000) (000) ______________________________________________ Total 4,447,406 5,134,713 15% -- ______________________________________________ Google 2,032,222 2,449,396 21% 47.7% ______________________________________________ Yahoo! 965,642 1,118,429 16% 21.8% ______________________________________________ MSN 540,686 582,702 8% 11.3% ______________________________________________ AOL 358,667 368,130 3% 7.2% ______________________________________________ Ask Jeeves 75,808 133,932 77% 2.6% ______________________________________________ Source: Nielsen//NetRatings MegaView Search, December 2005 Picture It -- Image Queries Take the Lead in Growing Up Image is the fastest growing vertical among the search requests across all search engines. While general Web searching continues to capture the largest search activity, requests for images shot up to 328 million queries in October, up 36.6 percent from five months prior (see Table 2). Local, Web and News searches strong growth as well, garnering increases of 19.2 percent, 14.2 percent and 12.7 percent, respectively. Cassar continued, "As the search market continues to mature, consumers' relationships with the major search engines have only grown deeper. Natural selection is alive and well on the Internet." Table 2. Breakdown of Search by Vertical, June & October 2005 ______________________________________________ Search Jun-05 Oct-05 June to Verticals Searches Searches Oct. Growth (000) (000) ______________________________________________ Image 240,393 328,275 36.6% ______________________________________________ Local 148,907 177,494 19.2% ______________________________________________ Web 3,951,107 4,511,808 14.2% ______________________________________________ News 31,706 35,721 12.7% ______________________________________________ Shopping 70,351 77,270 9.8% ______________________________________________ Source: Nielsen//NetRatings MegaView Search, December 2005 About MegaView Search Service MegaView Search service is based on the Nielsen//NetRatings' MegaPanel(R), which provides search providers and Internet publishers with the most comprehensive intelligence to develop efficient advertising opportunities by providing marketers insight into how consumers navigate through the Web. By combining these survey results with the actual surfing habits of the respondents, search providers and Internet publishers are able to better understand how consumers are searching online. MegaView Search was the second product introduced from MegaPanel, an online syndicated suite of services that provides comprehensive Internet market research for key vertical industries including financial services, search, online retail, travel and local markets. About Nielsen//NetRatings NetRatings, Inc. (Nasdaq: NTRT) delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis. For more information, please visit http://www.nielsen-netratings.com. SOURCE Nielsen//NetRatings Web Site: http://www.nielsen-netratings.com Funny Jokes Funny Jokes Famous Quotes Funny Jokes Funny Quotes Famous Quotes

Hotwiring Your Search Engine - Newsweek Technology - MSNBC.com

Newsweek article on SEO Hotwiring Your Search Engine - Newsweek Technology - MSNBC.com Hotwiring Your Search Engine Google a topic, and the results are based on popularity, right? Wrong. Inside the shadowy world of 'SEOs.' By Brad Stone Newsweek Dec. 19, 2005 issue - Three years ago, the web site of Oppedisano's Bootery, an 81-year-old shoe store in the amiable upstate village of Honeoye Falls, N.Y., was receiving a scant 100 visitors a week. Then the owners hired a Seattle consultant named Rand Fishkin, who performed an obscure procedure called a "search-engine optimization." Fishkin built a new, easy-to-use Web store at a new address, shoe-store.net, and rewrote the shoe descriptions so that they were clearly visible to the Web's major search engines, which scour the Internet and index its content. Since the search engines measure links as an indication of popularity, Fishkin also peppered online bulletin boards and shoe-enthusiast Web sites with links to his client's site. It worked. Today, when someone searches online for Santana Helen boots or Dansko Montego loafers, the site comes out ahead of thousands of other shoe stores on the Web. "I don't know much about this whole SEO thing," says co-owner Korey Buzzell, who makes three times more money online than in the store. "All I know is that we're in good hands."

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