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Click Fraud Just Another McGuffin

Click Fraud Just Another McGuffin Click Fraud Just Another McGuffin By Cody Willard RealMoney.com Contributor 1/26/2006 9:26 AM EST Click here for more stories by Cody Willard This column was originally published on RealMoney on Jan. 24. It's being republished as a bonus for TheStreet.com readers. So let's talk about this Google (GOOG:Nasdaq - commentary - research - Cramer's Take) click fraud thing for one second, as it has become a large part of the bear case on Google right now. Look, Google knows there are some teens in Siberia, and yes, probably Duluth too, who are messing with click-through rates by repeatedly hitting ads. 1. 10 Hot Techs That Aren't Apple or Google 2. Google Catches Cold 3. Sirius Hires Allen & Co. Exec 4. New Tech Deserves Some Respect 5. Slower Growth's Upside But the big question isn't whether or not this nefarious stuff is going on. It's whether or not this evil stuff (to borrow the Googlite phrase "do no evil") is going on to an extent that Google's customers will be surprised to find out about. It's related to how advertisers in television and magazines (and all other media) have to account for TVs that are left on for the dogs while nobody's home, or for subscribers who never open the magazine. And guess what -- both the sellers and the buyers of such advertisements are aware of and account for this ahead of time. You see, Google tells its customers beforehand that there will be click fraud, and it even accounts for that in its pitch. That's right, when Google tells a customer that they can expect X return on investment (ROI) when using Google's ad network, Google's already included click fraud in those numbers. So in essence, the only way for this supposed click-fraud issue to really become problematic is if it's worse than Google realizes. Consider it the online marketplace version of Wall Street's "worse than expected" scenario. Funny Quotes Quotes Gatlinburg Cabins Quotes Directory Famous Quotes

Craigslist :: Why Craigslist Works, by Craig

Why Craigslist Works, by Craig Why Craigslist Works, by Craig ChangeThis :: Why Craigslist Works, by Craig Craig Newmark A ChangeThis exclusive: The craigslist founder reveals the values that made craigslist a success. craigslist started as a small email list for a group of friends in Northern California. Ten years later, it's a global phenomenon. In a ChangeThis exclusive, Craig Newmark talks about the values that got his business from there to here. Change This

Redmond | News: Microsoft's Search Engine Marketing Push

Redmond | News: Microsoft's Search Engine Marketing Push Microsoft's Search Engine Marketing Push January 13, 2006 • by Michael Desmond Asked why he wanted to scale Mount Everest, famed British mountain climber George Leigh Mallory famously replied: "Because it's there." It may seem like Microsoft has scaled every peak, but the software giant is playing an important game of catch-up with Yahoo! and rival Google in the area of search engine advertising. If Microsoft hopes to achieve its vision of services-based applications like Office Live and Windows Live, it needs a way capture ad dollars and produce viable revenue streams. That's why Microsoft has spent more than a year honing its adCenter search engine marketing effort. As a direct competitor to Google AdWords and Yahoo! Overture, adCenter promises to bring pay-per-click (PPC) advertising to the next level. The program, currently in beta, is expected to formally launch in June. Famous Quotes Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/06/1/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/06/7/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/06/8/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/07/5/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/07/6/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/19/10/ Famous Quotes - Quotes Central - http://www.quotescentral.com/2005/11/19/11/

Cash Money: Software Automates Making Money From Search Engines

Press Release - Cash Money: Software Automates Making Money From Search Engines Cash Money: Software Automates Making Money From Search Engines A little Known German Computer Programmer And Business man Creates A Building Wealth Software That Turns Search Engines Into Automated Cash Generators Most people today are increasingly using the search engines to find what they are looking for online. The most popular search engines claim that they have indexed billions of websites. What a lot of people online don't realize is that there is a simple way to compel the search engines to make you money online without any work or selling or large investment, thanks to a simple building wealth software created by little known German computer programmer, by name Sebastian Foss. This is what Mr. Foss has to say: "I have found a foolproof method how anyone can easily make an extra $500 or even $1.000 every week with 15 minutes of their time and create a substantial monthly income. This method has never been released to the public before. Very few, if anyone has implemented this. I have decided to share my idea with you." Mr. Foss said he was encouraged to create this make money online software to use after he failed in many online businesses and programs he has tried over the past years. He said, this make money online software levels the playing field for all because there is no work or selling or complicated training required to use it to begin to generate cash money income. To use it, you simply enter your ID, a few lines of data, click a button, and in 15 minutes you're on your way to begin to generate cash money online. Online Free Recipes Sales Books Perception of a Difference Chicken Recipes Famous Quotes Funny Jokes - BOOK recipes Quotes Central - Famous Quotes - Cute Quotes sell 2 us Chicken Recipes Gatlinburg Cabins Funny Quotes Recipes Christmas Payday Loans Famous Quotes Chicken Recipes Auto Insurance Easter Recipes Crock Pot Recipes Funny Jokes